TÜRKİYE NİN GASTRONOMİ-KÜLTÜR TEMALI TURİZM LOGOSUNUN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA (A RESEARCH ON THE DETERMINATION OF TURKEY S GASTRONOMY-CULTURE THEMED TOURISM LOGO)

OpenAlex Turkish

The aim of this research is to design Turkey's gastronomy-culture themed logo and to reach an attractive and appropriate logo for Turkey. In this context, the "mixed research method", which allows the use of qualitative and quantitative research methods together, was preferred in the study. First of all, 16 logos were designed using qualitative research data. Logo designs were made in a process, using appropriate programs and techniques. In the quantitative part of the research, tourists were asked about their preferences over the logos designed in the field using a Likert type measurement and survey technique. As a result, it has been determined that the logos numbered A12, A15 and A8 among the designed logos are the most preferred logos. It has also been tested whether there is a significant difference between the frequency of visits to Turkey and the preference of logos.