Media, Gender, and Advertising

ABSTRACT Although a number of scholars have investigated effective celebrity endorser characteristics with consumer samples using experimental methods, there is only one study by Miciak and Shanklin (1994) that explored the point of view of practitioners who are responsible for the selection of celebrities. This paper…

• BAYRAM ZAFER ERDOĞAN

Purpose The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey and the UK. Design/methodology/approach This was achieved by analyzing the responses to a questio…

• BAYRAM ZAFER ERDOĞAN

No abstract yet.

No abstract yet.

• NİMET URAY

This study aims to explain the effect of Word of mouth on purchase intention through brand image. The focus on cell phone brands specifically. The sample of this study consisted of university students residing in Turkey. Data were obtained with a questionnaire and the face to face method after briefing the participant…

Although the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or unfavorable) product country ima…

• TANSES YASEMİN GÜLSOY

Use of celebrity endorsers has become a widely employed marketing communication strategy. One of the key issues of this strategy is to decide which celebrity to employ. Even though scholars, mostly US-based, have written about the celebrity endorsement strategy and effective endorser characteristics, so far no studies…

• BAYRAM ZAFER ERDOĞAN

The authors examined how patriarchy, sexism, and gender influence Turkish college students' attitudes toward women managers. Turkish undergraduate students (N = 183) from Middle East Technical University completed questionnaires measuring attitudes toward women managers as well as attitudes toward the concepts of host…

• NURAY SAKALLI

The purpose of this study is to explore whether, in which ways, and to what extent country-of-origin (COO) information affects the product-evaluation process in Turkey as a less-developed country. Moderating effects of consumer ethnocentrism (CE), product involvement, and product knowledge were also explored. Findings…

• ZUHAL ÇİLİNGİR ÜK

No abstract yet.

• METİN KOZAK

Accommodation structures have evolved from basic shelter spaces into environments defined by comfort, aesthetics, and experience, increasingly shaped by interior architectural approaches that foster emotional connections with users. Despite this shift, research on the interior architecture of accommodation units remai…

• SEÇİL KARTOPU

Accommodation structures have evolved from basic shelter spaces into environments defined by comfort, aesthetics, and experience, increasingly shaped by interior architectural approaches that foster emotional connections with users. Despite this shift, research on the interior architecture of accommodation units remai…

• SELİN KİRAZ DEMİR