Academician
BURCU MUCAN ÖZCAN
Doçent
Manisa Celâl Bayar Üniversitesi İşletme Fakültesi İşletme Bölümü
- Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
- Yan Dal Pazarlama
Keywords
YÖKSİS
Citation impact
OpenAlex YÖKSİS articles matched in OpenAlex: 15
h-index
6
Percentile in Türkiye: 67
#307 of 1,248 at their university by h-index
- i10-index
- 5
- Total citations
- 257 Top 21% in Türkiye
- Per article
- 17.1
- FWCI
- 2.99 1.00 = world average
- World top 1%
- 1
- World top 10%
- 4
Most cited articles
How is this computed?
h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. h-index on the OpenAlex author profile: 4.
World’s top 2% scientists
Stanford / Elsevier · 2026The 2026 list (v9) prepared by Stanford University and Elsevier from Scopus data; indicators exclude self-citations. See the Türkiye list →
Field ranking
YÖKSİS ?-
Main field Sosyal-Beşeri ve İdari Bilimler Temel AlanıPoints rank #3,922/ 30,171 top 13.0% At university #37/ 380Score 9.25 journal 8 · OA add 1.25
- Article rank5,552/30,171
- Scopus rank3,347/30,171
- WoS rank3,517/30,171
- YÖKSİS22
- Scopus6
- WoS6
-
Side field PazarlamaPoints rank #199/ 1,274 top 15.6% At university #2/ 19Score 9.25 journal 8 · OA add 1.25
- Article rank282/1,274
- Scopus rank145/1,274
- WoS rank161/1,274
- YÖKSİS22
- Scopus6
- WoS6
Keyword rankings 3
-
Kw. Dijital PazarlamaPoints rank #54/ 385 top 14.0% At university #1/ 5Score 9.25 journal 8 · OA add 1.25
-
Kw. Pazarlama İletişimiPoints rank #27/ 235 top 11.5% At university #1/ 4Score 9.25 journal 8 · OA add 1.25
-
Kw. Tüketici DavranışlarıPoints rank #146/ 769 top 19.0% At university #2/ 7Score 9.25 journal 8 · OA add 1.25
Collaboration network
From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.
- Co-authors
- 23
- With an akaturk profile
- 10
- Turkish institutions
- 5
- Co-authored works
- %91
Academic co-authors 10
- AYDIN KAYABAŞI Profesör · Kütahya Dumlupınar Üniversitesi 5
- EDA YAŞA ÖZELTÜRKAY Profesör · Çağ Üniversitesi 2
- FATMA DEMİRAĞ BALOĞLU Doçent · Kütahya Dumlupınar Üniversitesi 2
- SÜLEYMAN EMRE ÖZCAN Profesör · Manisa Celâl Bayar Üniversitesi same university 2
- ASENA GÜLOVA Profesör · Manisa Celâl Bayar Üniversitesi same university 1
- CEREN ORAL Profesör · Muğla Sıtkı Koçman Üniversitesi 1
- ECE ÖZER ÇİZER Araştırma Görevlisi · Yıldız Teknik Üniversitesi 1
- GENCAY TEPE Araştırma Görevlisi · Manisa Celâl Bayar Üniversitesi same university 1
- NİHAN ÖZGÜVEN TAYFUN Profesör · Dokuz Eylül Üniversitesi 1
- PINAR ÖZKAN Doçent · Dokuz Eylül Üniversitesi 1
National collaboration 5 institutions
Within own university3 joint works · Manisa Celâl Bayar Üniversitesi
- Kütahya Dumlupınar Üniversitesi 5 works · 2 academics
- Dokuz Eylül Üniversitesi 2 works · 2 academics
- Çağ Üniversitesi 2 works · 1 academics
- Muğla Sıtkı Koçman Üniversitesi 1 works · 1 academics
- Yıldız Teknik Üniversitesi 1 works · 1 academics
Other co-authors (incl. international) 13
Crawford Moodie 2HAMİT ERDOĞAN 2MUSTAFA TANYERİ 2UMUT BURAK GEYİKÇİ 2CANAN MADRANDavid HammondDiego SendoyaFatih Mehmet SancakJanet HoekKarine Gallopel-MorvanLaura RosenMUSTAFA KEREM YAZICIYvette van der Eijk
Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.
Indexes and citation percentiles
?Top 1%1
Top 10%4
Avg · n 15
%68.2
Other counts
Scopus (SJR)
- YÖKSİS rows 5
WoS (JCR)
- YÖKSİS rows 6
Articles
Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.
Journals with publications
20 journals
- ISSN 1302-1842 2
- Tobacco Control 2
- ISSN 1300-0845 1
- ISSN 1301-6229 1
- ISSN 1302-3284 1
- ISSN 1304-4796 1
- ISSN 1304-8392 1
- ISSN 1306-2174 1
- ISSN 1309-0712 1
- ISSN 1309-8047 1
- ISSN 1925-4423 1
- ISSN 2148-2586 1
- ISSN 2149-1658 1
- ISSN 2241-8407 1
- ISSN 2547-9628 1
- ISSN 2791-9579 1
- European Journal of Social Sciences (discontinued) 1
- Procedia - Social and Behavioral Sciences 1
- Social Behavior and Personality 1
- Sustainability (Switzerland) 1
Narrow down
Article list
- 2026 The Impact of The Social Media Marketing on E-Wom Communication YÖKSİS JCR Q4 OpenAlex 80.1%
- 2024 AN OBSERVATIONAL STUDY OF ROLLING TOBACCO BAN IN TURKEY; TOBACCONISTS COMPLY WITH LEGISTLATION YÖKSİS OpenAlex 31.2%
- 2024 Trends in Influencer Marketing: A Bibliometric Analysis and Future Directions YÖKSİS TR Index OpenAlex 80.0%
- 2023 Increasing the Personal Development of White-Collar Employees for Sustainable Employability YÖKSİS SJR Q1 JCR Q2 OpenAlex 77.2%
- 2023 Kadınların rol algıları ve tüketim değerleri ilişkisi YÖKSİS TR Index OpenAlex 15.8%
- 2022 Plain tobacco packaging: progress, challenges, learning and opportunities YÖKSİS SJR Q1 JCR Q1 OpenAlex top 10% OpenAlex 97.6%
- 2022 Relationship between marketing capital, psychological capital, perception of job attractiveness and job performance: a practice in marketing professionals YÖKSİS TR Index OpenAlex 8.9%
- 2021 ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ YÖKSİS TR Index JCR Q4 OpenAlex 72.2%
- 2021 Review and Bibliometric Analysis of Industry 4.0 in Social Sciences YÖKSİS OpenAlex 60.2%
- 2020 Influencer Pazarlaması Kullanımının Tüketicilerin Satın Alma Niyetine Etkisi: Instagram Influencerları Üzerine Bir Araştırma1 YÖKSİS TR Index OpenAlex top 10% OpenAlex 93.5%
- 2018 SOSYO EKONOMİK DURUM VE SİGARA İÇME DAVRANIŞIARASINDAKİ İLİŞKİ YÖKSİS TR Index OpenAlex 55.7%
- 2017 Young adult smokers\u2019 perceptions of plain packs, numbered packs and pack inserts in Turkey: a focus group study YÖKSİS SJR Q1 JCR Q1 OpenAlex 76.0%
- 2017 5P Olarak Paketlemenin Önemi Genç Sigara İçen Yetişkinlerde Sigara Paketlerinin Algıları, Bir Fokus Grup Çalışması YÖKSİS
- 2016 Yöneticilerde Sürdürülebilirlik Algısı Ve Firma Uygulamalarına Yönelik Değerlendirme YÖKSİS TR Index
- 2016 Reklam Harcamalarının Finansal Duruma Etkisinin Panel Veri Analizi Yöntemiyle Ölçümü YÖKSİS
- 2016 İnternet Ortamındaki Alışveriş Deneyiminin İnternetten Satın Alma Niyetine Etkisi YÖKSİS
- 2014 How Turkish Banks Benefit From Social Media Analyzing Banks Formal Links YÖKSİS OpenAlex top 10% OpenAlex 97.1%
- 2014 Managing Sustainability Risks and Opportunities in Finance and Marketing YÖKSİS
- 2013 The Relationship Between Personality Traits and Social Media Use YÖKSİS SJR Q3 JCR Q4 OpenAlex top 1% OpenAlex 99.2%
- 2012 Analysis on young counsmers’xx consumer values and their attitudes toward foreign firms YÖKSİS OpenAlex 78.7%