Technology Adoption and User Behaviour

Purpose Given the dramatic technology‐led changes that continue to take place in the marketplace, researchers and practitioners alike are keen to understand the emergence and implications of online brand communities (OBCs). The purpose of this paper is to explore OBCs from both consumer and company perspectives. Desig…

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• SACİDE GÜZİN MAZMAN AKAR

The process of adopting new innovations has been studied for over 30 years, and one of the most popular adoption models is described by Rogers in his book, Diffusion of Innovations (Sherry & Gibson, 2002). Much research from a broad variety of disciplines has used the model as a framework. Dooley (1999) and Stuart (20…

This meta-analysis investigates privacy concerns and literacy as predictors of use of online services and social network sites (SNSs), sharing information, and adoption of privacy protective measures. A total of 166 studies from 34 countries (n = 75,269) were included in the analysis. In line with the premise of priva…

• RAHİME ZEYNEP CEMALCILAR

BACKGROUND AND AIMS: Phubbing can be described as an individual looking at his or her mobile phone during a conversation with other individuals, dealing with the mobile phone and escaping from interpersonal communication. In this research, determinants of phubbing behavior were investigated; in addition, the effects o…

• İLKAY ÇULHA

BACKGROUND AND AIMS: Phubbing can be described as an individual looking at his or her mobile phone during a conversation with other individuals, dealing with the mobile phone and escaping from interpersonal communication. In this research, determinants of phubbing behavior were investigated; in addition, the effects o…

• BERRAK MIZRAK ŞAHİN

Purpose This study aims to investigate consumers' mobile banking adoption through an integration of the technology acceptance model (TAM) with work on perceived benefits and perceived risks. Design/methodology/approach Data were collected from 435 university students who were non‐users but future prospects, and analyz…

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• FETHİ ÇALIŞIR

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• FATMA DEMİRCİ OREL

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• ATİLLA AKBABA

There exist differences between the use of Exploratory and Confirmatory Factor analysis at scale adaptation or development studies. The order of factor analysis used would cause the discrepancy in the results. Besides, multiple confirmatory factor analysis would fit well on a single data set. In this study, simulated…

Social media and social media applications that build consumer communities involving rich user-generated content are new marketplaces and/or tools for marketers. This study aims to specify the factors affecting consumers' attitudes toward marketing with social media. Given this context, a 7-factor, consumer-based atti…