Consumer Perception and Purchasing Behavior

Abstract In recent years there is a trend of consuming natural products for a sustainable and healthier life. Therefore, firms began aligning their strategy with sustainability by communication strategies that they produce natural products, which are better for health as well as the environmental sustainability. Howev…

• İPEK KAZANÇOĞLU

The performance and comfort factors of garments during usage are very important. Generally, the comfortable stretching of fabrics according to body movements as well as recovery after stretching, are good desirable properties. In recent years, due to the demand for more comfortable clothing, which is more adjustable t…

The performance and comfort factors of garments during usage are very important. Generally, the comfortable stretching of fabrics according to body movements as well as recovery after stretching, are good desirable properties. In recent years, due to the demand for more comfortable clothing, which is more adjustable t…

• NİLGÜN ÖZDİL

This study examines the role of consumer ethnocentrism vis-à-vis country-of-origin effects in consumers' purchase decisions in the case of a high-image transplant product. It was hypothesized that consumer ethnocentrism would have a significant effect on attitude toward the product, quality perception, and purchase in…

• MEHMET İSMAİL YAĞCI

No abstract yet.

• ÇİĞDEM ALTIN GÜMÜŞSOY

People across the world and throughout history have gone to great lengths to enhance their physical appearance. Evolutionary psychologists and ethologists have largely attempted to explain this phenomenon via mating preferences and strategies. Here, we test one of the most popular evolutionary hypotheses for beauty-en…

• ALİ RIZA CAN
• DERYA ATAMTÜRK DUYAR

No abstract yet.

• UFUK KARADAVUT

It has been suggested that male and female consumers demonstrate considerably different approaches in their decision-making and purchasing behavior when shopping for clothing for a variety of different reasons. For this reason, this study is centered on determining the degree to which gender affects the purchasing beh…

• FATMA KOÇ

It has been suggested that male and female consumers demonstrate considerably different approaches in their decision-making and purchasing behavior when shopping for clothing for a variety of different reasons. For this reason, this study is centered on determining the degree to which gender affects the purchasing beh…

• EMİNE KOCA

This study evaluated the color stability of soft denture liners after being exposed to coffee and tea solutions for different time periods. Four soft denture liners and a denture base polymer were tested. Five specimens of each material were immersed in either coffee or tea solution at 50 +/- 1 degrees C for one, thre…

• BEBEK SERRA OĞUZ AHMET

New habits that will come into our lives with a metaverse will create the concept of Metaleisure. With the introduction of virtual platforms into our lives, the mass of people spending their leisure time on the Internet grew. This group participates in many leisure time activities on virtual platforms, defined as the…

Purpose The purpose of this paper is to validate the CSI scale and segment young adults from a developed and a developing country on the basis of their consumption styles as consumers. Design/methodology/approach The research was conducted in France and Turkey. To determine the consumption styles, the CSI scale was us…

• NURAY TEZCAN