Consumer Perception and Purchasing Behavior

The performance and comfort factors of garments during usage are very important. Generally, the comfortable stretching of fabrics according to body movements as well as recovery after stretching, are good desirable properties. In recent years, due to the demand for more comfortable clothing, which is more adjustable t…

The performance and comfort factors of garments during usage are very important. Generally, the comfortable stretching of fabrics according to body movements as well as recovery after stretching, are good desirable properties. In recent years, due to the demand for more comfortable clothing, which is more adjustable t…

• NİLGÜN ÖZDİL

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• ÇİĞDEM ALTIN GÜMÜŞSOY

It has been suggested that male and female consumers demonstrate considerably different approaches in their decision-making and purchasing behavior when shopping for clothing for a variety of different reasons. For this reason, this study is centered on determining the degree to which gender affects the purchasing beh…

• FATMA KOÇ

It has been suggested that male and female consumers demonstrate considerably different approaches in their decision-making and purchasing behavior when shopping for clothing for a variety of different reasons. For this reason, this study is centered on determining the degree to which gender affects the purchasing beh…

• EMİNE KOCA

This study evaluated the color stability of soft denture liners after being exposed to coffee and tea solutions for different time periods. Four soft denture liners and a denture base polymer were tested. Five specimens of each material were immersed in either coffee or tea solution at 50 +/- 1 degrees C for one, thre…

• BEBEK SERRA OĞUZ AHMET

New habits that will come into our lives with a metaverse will create the concept of Metaleisure. With the introduction of virtual platforms into our lives, the mass of people spending their leisure time on the Internet grew. This group participates in many leisure time activities on virtual platforms, defined as the…

This study aims to investigate the effects of utilitarian and hedonic values on young consumers' satisfaction and behavioral intentions in fast-food and fast-casual restaurant sectors comparatively.Also this study investigates which value component (utilitarian or hedonic) is more effective on satisfaction and behavio…

• OZAN BÜYÜKYILMAZ

This study aims to investigate the effects of utilitarian and hedonic values on young consumers' satisfaction and behavioral intentions in fast-food and fast-casual restaurant sectors comparatively.Also this study investigates which value component (utilitarian or hedonic) is more effective on satisfaction and behavio…

• ÜMİT BAŞARAN

This study aimed to examine the effects of reverse items created with different strategies on psychometric properties and respondents’ scale scores. To this end, three versions of a 10-item scale in the research were developed: 10 positive items were integrated in the first form (Form-P) and five positive and five rev…

• GÜLŞEN TAŞDELEN TEKER

The purpose of this study is to reveal the effect of consumer perceptions on the benevolence, integrity and competence of e-commerce companies on consumers' perceived trust, purchase intention and attitudinal loyalty.The research data were collected by online survey method.The convenience sampling method was used in t…

• ERKAN ÖZDEMİR

The purpose of this study is to reveal the effect of consumer perceptions on the benevolence, integrity and competence of e-commerce companies on consumers' perceived trust, purchase intention and attitudinal loyalty.The research data were collected by online survey method.The convenience sampling method was used in t…

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