Customer churn and segmentation

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• CEMAL OKAN ŞAKAR

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• NIMA JAFARI NAVIMIPOUR

There are plenty of definitions proposed for business analytics – some of them focus on the scope/coverage/problem, some on the nature of the data, and some concentrate on the enabling methods and methodologies. The common denominator of all of these definitions is that business analytics is the encapsulation of all m…

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• ASLIHAN DURSUN

DOAJ is a unique and extensive index of diverse open access journals from around the world, driven by a growing community, committed to ensuring quality content is freely available online for everyone.

Purpose The purpose of this paper is to propose a new RFM model called length, recency, frequency, monetary and periodicity (LRFMP) for classifying customers in the grocery retail industry; and to identify different customer segments in this industry based on the proposed model. Design/methodology/approach This study…

• SERHAT PEKER

Purpose The purpose of this paper is to propose a new RFM model called length, recency, frequency, monetary and periodicity (LRFMP) for classifying customers in the grocery retail industry; and to identify different customer segments in this industry based on the proposed model. Design/methodology/approach This study…

• ALTAN KOÇYİĞİT

Purpose The purpose of this paper is to propose a new RFM model called length, recency, frequency, monetary and periodicity (LRFMP) for classifying customers in the grocery retail industry; and to identify different customer segments in this industry based on the proposed model. Design/methodology/approach This study…

• PEKİN ERHAN EREN

This study was conducted in order to make a Market Basket Analysis by using Association Rules. The data used in the study are the sales data of any supermarket received from the Vancouver Island University website. Data were analyzed in the Weka program using a data set containing 225 different products. Apriori and F…

• YÜKSEL AKAY ÜNVAN

Purpose The purpose of this paper is to determine the best approach to customer segmentation and to extrapolate associated rules for this based on recency, frequency and monetary (RFM) considerations as well as demographic factors. In this study, the impacts of RFM and demographic attributes have been challenged in or…

• HİDAYET TAKCI

Purpose The purpose of this paper is to determine the best approach to customer segmentation and to extrapolate associated rules for this based on recency, frequency and monetary (RFM) considerations as well as demographic factors. In this study, the impacts of RFM and demographic attributes have been challenged in or…

• ALP ÜSTÜNDAĞ

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• FATMA ÖZDEN ALİ