Academician
FATMA MÜGE ARSLAN
Profesör
Marmara Üniversitesi İşletme Fakültesi İşletme Bölümü
Research topics OpenAlex
- Consumer Behavior in Brand Consumption and Identification13
- Customer Service Quality and Loyalty7
- Digital Marketing and Social Media5
- Consumer Retail Behavior Studies3
- Media, Gender, and Advertising2
- Corporate Identity and Reputation2
- Agricultural and Rural Development Research2
- Color perception and design2
- Diverse Cultural and Social Studies2
- Organizational Strategy and Culture2
- Nostalgia and Consumer Behavior1
- Fashion and Cultural Textiles1
- Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
- Yan Dal Pazarlama
Keywords
YÖKSİS
Citation impact
OpenAlex YÖKSİS articles matched in OpenAlex: 19 + YÖKSİS · co-author record: 1
h-index
8
Percentile in Türkiye: 77
#447 of 2,209 at their university by h-index
- i10-index
- 7
- Total citations
- 342 Top 17% in Türkiye
- Per article
- 17.1
- FWCI
- 2.89 1.00 = world average
- World top 1%
- 1
- World top 10%
- 5
Most cited articles
- The effect of brand extensions on product brand image
- Examining the Effect of Brand Experience on Consumer Satisfaction Brand Trust and Brand Loyalty
- IMPACT OF THE NUMBER OF SCALE POINTS ON DATA CHARACTERISTICS AND RESPONDENTS' EVALUATIONS: AN EXPERIMENTAL DESIGN APPROACH USING 5- POINT' AND 7-POINT LIKERT-TYPE SCALES
How is this computed?
h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. 1 articles (2 citations) tagged with this academic’s YÖK author id in co-authors’ YÖKSİS records count only towards citations, h-index and i10; article counts, percentiles and rankings use their own YÖKSİS list.
Field ranking
YÖKSİS ?-
Main field Sosyal-Beşeri ve İdari Bilimler Temel AlanıPoints rank #2,642/ 30,171 top 8.8% At university #54/ 734Score 11.5 journal 10 · OA add 1.5
- Article rank1,934/30,171
- Scopus rank5,719/30,171
- WoS rank6,156/30,171
- YÖKSİS38
- Scopus4
- WoS4
-
Side field PazarlamaPoints rank #145/ 1,274 top 11.4% At university #4/ 28Score 11.5 journal 10 · OA add 1.5
- Article rank98/1,274
- Scopus rank254/1,274
- WoS rank270/1,274
- YÖKSİS38
- Scopus4
- WoS4
Keyword rankings 3
-
Kw. Pazarlama AraştırmalarıPoints rank #49/ 272 top 18.0% At university #3/ 10Score 11.5 journal 10 · OA add 1.5
-
Kw. Tüketici DavranışlarıPoints rank #105/ 769 top 13.7% At university #2/ 14Score 11.5 journal 10 · OA add 1.5
-
Kw. Ürün ve Marka YönetimiPoints rank #40/ 295 top 13.6% At university #4/ 13Score 11.5 journal 10 · OA add 1.5
Collaboration network
From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.
- Co-authors
- 36
- With an akaturk profile
- 10
- Turkish institutions
- 8
- Co-authored works
- %87
Academic co-authors 10
- OYLUM KORKUT Profesör · İstanbul Üniversitesi 10
- AHMET ERCAN GEGEZ Profesör · İstanbul Topkapı Üniversitesi 3
- ÖZGE SIĞIRCI Doçent · Kırklareli Üniversitesi 3
- ADNAN KARA Profesör · Bayburt Üniversitesi 2
- MUSTAFA SELÇUK UZMANOĞLU Doktor Öğretim Üyesi · Marmara Üniversitesi same university 2
- NAZ GÜRPINAR Doktor Öğretim Üyesi · İstanbul Atlas Üniversitesi 2
- ASLIHAN YAVUZALP MARANGOZ Doçent · Toros Üniversitesi 1
- NURETTİN OZAN BAKIR Doçent · Marmara Üniversitesi same university 1
- RAMAZAN KAYHAN Doktor Öğretim Üyesi · İstanbul Ticaret Üniversitesi 1
- ÖZGE KİREZLİ Doktor Öğretim Üyesi · Yeditepe Üniversitesi 1
National collaboration 8 institutions
Within own university3 joint works · Marmara Üniversitesi
- İstanbul Üniversitesi 10 works · 1 academics
- Kırklareli Üniversitesi 3 works · 1 academics
- İstanbul Topkapı Üniversitesi 3 works · 1 academics
- Bayburt Üniversitesi 2 works · 1 academics
- İstanbul Atlas Üniversitesi 2 works · 1 academics
- Toros Üniversitesi 1 works · 1 academics
- Yeditepe Üniversitesi 1 works · 1 academics
- İstanbul Ticaret Üniversitesi 1 works · 1 academics
Other co-authors (incl. international) 26
Ozan Bakır 2BUKET SEKMENBaşak DeğerliBekir OralBüşra BilgisevenDemet ÖznazDilek Tüm CebeciEce BayramoğluErcan GegezFarzaneh Soleimani ZoghiGülhan AcarHaydar AksoyKübra Tuğçe ÖzataMAKBULE YILMAZMehmet TığlıMeltem KarakaşoğluNecla TektaşNevin KarabıyıkNuriye Çevik İşgörenSelçuk UzmanogluSerdar PirtiniYalçın F AsumanYağmur ÖzyerÖZGE SUBAŞIİ Gökhan Cintamürİ Uğur Başer
Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.
Indexes and citation percentiles
?Top 1%1
Top 10%5
Avg · n 20
%67.2
Other counts
Scopus (SJR)
- YÖKSİS rows 4
WoS (JCR)
- YÖKSİS rows 4
Articles
Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.
Journals with publications
20 journals
- ISSN 2630-6255 3
- ISSN 1300-0845 2
- ISSN 1303-1260 2
- ISSN 2148-3043 2
- ISSN 2149-1844 2
- ISSN 2547-9601 2
- ISSN 1300-7262 1
- ISSN 1301-8752 1
- ISSN 1303-099X 1
- ISSN 1303-4456 1
- ISSN 2147-8414 1
- ISSN 2149-9276 1
- ISSN 2407-9480 1
- ISSN 2587-2672 1
- ISSN 2651-5474 1
- ISSN 2667-8683 1
- Bogazici Journal 1
- Journal of Brand Management 1
- Journal of Global Fashion Marketing 1
- Journal of Product and Brand Management 1
Narrow down
Article list
- 2025 İŞLETME/YÖNETİMİ PERSPEKTİFİNDEN ÜRÜN TASARIMI LİTERATÜRÜNÜN BİBLİYOMETRİK ANALİZ YÖNTEMİYLE İNCELENMESİ YÖKSİS TR Index
- 2025 ÖRTÜK ZİHNİYET TEORİLERİ ÜZERİNE BİR BİBLİYOMETRİK ANALİZ YÖKSİS TR Index OpenAlex 18.6%
- 2025 Dünden Bugüne Pazarlama Literatüründe Ortak Değer Yaratma Kavramı: Bir Bibliyometrik Analiz YÖKSİS TR Index OpenAlex 81.1%
- 2024 TEDARİK ZİNCİRİ DİRENÇLİLİĞİNİN ŞİMDİSİ VE SONRASI: BİR BİBLİYOMETRİK ANALİZ YÖKSİS TR Index OpenAlex top 1% OpenAlex 99.3%
- 2023 THE ANTECEDENTS OF CUSTOMER EXPERIENCE IN MOBILE BANKING AND THEIR EFFECT ON CUSTOMER EXPERIENCE AND LOYALTY INTENTION YÖKSİS TR Index OpenAlex 70.9%
- 2021 MARKA DENEYİMİNİN MARKA İMAJI VE MARKA SADAKATİNE ETKİSİ: MARKA İMAJININ ARACILIK ROLÜ YÖKSİS TR Index OpenAlex 78.8%
- 2021 GELECEK KAYGISI VE SÜRDÜRÜLEBİLİR TÜKETİM BİLİNCİNİN MARKA TUTUMU VE SATIN ALMA NİYETİNE ETKİSİ: ARÇELİK ÖRNEĞİ YÖKSİS TR Index
- 2020 Dynamics of Competition in the Marine Aquaculture Industry: A Research on Turkey YÖKSİS TR Index OpenAlex 6.8%
- 2019 Analyzing Motivational Determinants of Shopping Addiction Tendency YÖKSİS TR Index JCR Q4 OpenAlex 86.2%
- 2019 E-Atmosferin Plansız Satın Alma Davranışı Üzerindeki Etkisinde Alışveriş Keyfinin Aracılık Rolü:Tüketicilerin Atmosfer Duyarlılıklarına Göre Bir Karşılaştıma YÖKSİS TR Index OpenAlex 79.0%
- 2019 Dominance or Effectiveness? Which is More Important in Brand Personality Decisions? YÖKSİS
- 2019 THE ROLE OF NOSTALGIAPRONENESS IN THE EFFECT OFBRAND IMAGE, CORPORATE IMAGE,BRAND TRUST AND CONSUMERINVOLVEMENT ON EMOTIONALATTACHMENT: GLOBAL VS. LOCAL BRAND YÖKSİS OpenAlex 62.3%
- 2018 Spor Ayakkabı Markalarına Yönelik Tüketici Algılarının Belirlenmesi YÖKSİS OpenAlex 15.5%
- 2018 SPOR AYAKKABI MARKALARINA YÖNELİK TÜKETİCİ ALGILARININ BELİRLENMESİ YÖKSİS OpenAlex 15.8%
- 2017 The Effect of Relational Risk Perception on Supplier’s Performance: An Empirical Study on Turkish Strategic Alliances YÖKSİS
- 2017 Deniz Baliği Yetiştiriciliği Sektöründe Rekabet Algisi: Türkiye üzerine bir araştirma YÖKSİS TR Index OpenAlex 20.1%
- 2016 ÜNİVERSİTE ÖĞRENCİLERİNDE MEMNUNİYETOLUŞTURAN UNSURLARIN SAPTANMASI MARMARA ÜNİVERSİTESİ İŞLETME FAKÜLTESİÖĞRENCİLERİ İLE BİR ARAŞTIRMA YÖKSİS TR Index OpenAlex 77.9%
- 2016 Development of a Scale on e Consumers Attitudes towards Ethically Questionable OnlineBehaviors YÖKSİS SJR Q4 OpenAlex 86.8%
- 2016 IMPACT OF THE NUMBER OF SCALE POINTS ON DATA CHARACTERISTICS AND RESPONDENTS' EVALUATIONS: AN EXPERIMENTAL DESIGN APPROACH USING 5- POINT' AND 7-POINT LIKERT-TYPE SCALES YÖKSİS TR Index OpenAlex 79.9%
- 2016 MAĞAZA HİZMET ORTAMININMARKA İMAJINA VE SATIN ALMA NİYETİNE ETKİSİ P B VE H M ÖRNEĞİ YÖKSİS TR Index OpenAlex top 10% OpenAlex 90.3%