Corporate Identity and Reputation

The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers w…

• YUSUF BİLGİN

In two experiments, the authors show that corporate image associations with innovation and trustworthiness (but not social responsibility) influence product evaluations more when consumers perceive high (versus low) risk in the product purchase. Their findings extend previous research by identifying perceived risk as…

Purpose – The aim of this study is twofold. The first is to analyze the nature, extent and trend of corporate social responsibility (CSR) reporting in the Turkish banking industry under five sub-themes, namely, environment, energy, human resources, products and customers and community involvement. The second is to inv…

• MERVE KILIÇ KARAMAHMUTOĞLU

Purpose This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes an operational definition of corporate identity on the basis of the practitioners' views. Design/methodology/approach The information was gathered through 32 in‐depth in…

• ELİF KARAOSMANOĞLU

Purpose The purpose of this paper is to investigate the impact of customer satisfaction, service quality, the perceived value of services, corporate image and corporate reputation on customer loyalty and their relationship in the Turkish banking industry. Mediation effects of the perceived value and corporate image an…

• İSTEM KÖYMEN
• PINAR ÖZKAN

Purpose The purpose of this paper is to investigate the impact of customer satisfaction, service quality, the perceived value of services, corporate image and corporate reputation on customer loyalty and their relationship in the Turkish banking industry. Mediation effects of the perceived value and corporate image an…

• İPEK DEVECİ KOCAKOÇ
• PINAR ÖZKAN
• SEDA SÜER

Abstract Despite the growing importance of responsible behavior in the healthcare sector, research on corporate social responsibility (CSR) in association with board structure is scarce. Hence, the objective of this study is twofold: (1) to test whether a board structure is associated with firm financial and CSR perfo…

• MERVE KILIÇ KARAMAHMUTOĞLU

No abstract yet.

• EMEL ÖZDORA

This study suggests a new approach to the exploratory and evaluative research of service‐quality dimensions by employing correspondence analysis (CA). Although several studies have investigated the service quality of service providers using descriptive measures and statistical tests, this study presents a graphical in…

• SERKAN AKINCI

No abstract yet.

• ŞEVKİ ÖZGENER

In today's highly competitive market environment, firms need to meet the expectations of multiple stakeholders and compete for reputational status. In this context, corporate reputation (hereafter, CR) plays a very specific role because stakeholders make their decisions based on the reputational status of the firm in…

No abstract yet.

• NEŞENUR ALTINİĞNE EKİCİ