Academician
ZEHRA BOZBAY
Profesör
İstanbul Üniversitesi İşletme Fakültesi İşletme Bölümü
Research topics OpenAlex
- Consumer Behavior in Brand Consumption and Identification12
- Digital Marketing and Social Media6
- Environmental Sustainability in Business3
- Consumer Retail Behavior Studies2
- Technology Adoption and User Behaviour2
- Customer Service Quality and Loyalty2
- Diverse Cultural and Social Studies2
- Consumer Perception and Purchasing Behavior2
- Media, Gender, and Advertising1
- Environmental Education and Sustainability1
- Digital Communication and Language1
- Diverse Aspects of Tourism Research1
- Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
- Yan Dal Pazarlama
Keywords
YÖKSİS
Citation impact
OpenAlex YÖKSİS articles matched in OpenAlex: 17 + YÖKSİS · co-author record: 5
h-index
7
Percentile in Türkiye: 61
#892 of 2,198 at their university by h-index
- i10-index
- 6
- Total citations
- 191 Top 30% in Türkiye
- Per article
- 8.7
- FWCI
- 1.65 1.00 = world average
- World top 1%
- 0
- World top 10%
- 2
Most cited articles
- An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction
- Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market
- Individual factors impacting tourist satisfaction and revisit intention in slow tourism cities: an extended model
How is this computed?
h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. 5 articles (41 citations) tagged with this academic’s YÖK author id in co-authors’ YÖKSİS records count only towards citations, h-index and i10; article counts, percentiles and rankings use their own YÖKSİS list.
Field ranking
YÖKSİS ?-
Main field Sosyal-Beşeri ve İdari Bilimler Temel AlanıPoints rank #2,912/ 30,171 top 9.7% At university #84/ 835Score 10.9 journal 10.4 · OA add 0.5
- Article rank2,202/30,171
- Scopus rank3,645/30,171
- WoS rank6,097/30,171
- YÖKSİS36
- Scopus6
- WoS4
-
Side field PazarlamaPoints rank #152/ 1,274 top 11.9% At university #2/ 22Score 10.9 journal 10.4 · OA add 0.5
- Article rank118/1,274
- Scopus rank160/1,274
- WoS rank264/1,274
- YÖKSİS36
- Scopus6
- WoS4
Keyword rankings 3
-
Kw. Pazarlama AraştırmalarıPoints rank #54/ 272 top 19.9% At university #2/ 8Score 10.9 journal 10.4 · OA add 0.5
-
Kw. Tüketici DavranışlarıPoints rank #111/ 769 top 14.4% At university #2/ 10Score 10.9 journal 10.4 · OA add 0.5
-
Kw. Ürün ve Marka YönetimiPoints rank #42/ 295 top 14.2% At university #1/ 6Score 10.9 journal 10.4 · OA add 0.5
Collaboration network
From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.
- Co-authors
- 35
- With an akaturk profile
- 11
- Turkish institutions
- 8
- Co-authored works
- %94
Academic co-authors 11
- ABDULLAH OKUMUŞ Profesör · İstanbul Üniversitesi same university 3
- EMİNE KARAKUŞ BAŞLAR Doktor Öğretim Üyesi · Aydın Adnan Menderes Üniversitesi 3
- ULUN AKTURAN Profesör · Galatasaray Üniversitesi 3
- AYLİN ECEM GÜRŞEN Doktor Öğretim Üyesi · Galatasaray Üniversitesi 2
- ERDEM ÖZKAN Doçent · İstanbul Üniversitesi same university 2
- CANSU TÜRKER Araştırma Görevlisi · İstanbul Gelişim Üniversitesi 1
- ELİF KİZİR Araştırma Görevlisi · Yeditepe Üniversitesi 1
- ELİF ÖZTÜRK Öğretim Görevlisi · Düzce Üniversitesi 1
- GÖZDE GÜSAN KÖSE Doktor Öğretim Üyesi · Marmara Üniversitesi 1
- HİLAL ÖZEN Profesör · Trakya Üniversitesi 1
Show all (11)
- MERİÇ ALTAYLI Araştırma Görevlisi · İstanbul Arel Üniversitesi 1
National collaboration 8 institutions
Within own university5 joint works · İstanbul Üniversitesi
- Galatasaray Üniversitesi 5 works · 2 academics
- Aydın Adnan Menderes Üniversitesi 3 works · 1 academics
- Düzce Üniversitesi 1 works · 1 academics
- Marmara Üniversitesi 1 works · 1 academics
- Trakya Üniversitesi 1 works · 1 academics
- Yeditepe Üniversitesi 1 works · 1 academics
- İstanbul Arel Üniversitesi 1 works · 1 academics
- İstanbul Gelişim Üniversitesi 1 works · 1 academics
Other co-authors (incl. international) 24
HABİB MEHMET AKPINAR 3BAHMAN HUSEYNLI 2KEMAL KURTULUŞ 2SARA MOSAVICHECHAKLOU 2Vahideh Arghashi 2YE ZHANG 2AMRAN RASLIARZU TANRIKULUAzhdar KaramiBAHAR YAŞİNBAŞAK BENGİSU AKBULUTEMİNE KARAKUŞ BAĞLARElif TaşkınFAHRI BAGHIROVFAKHRI BAGHIROVGÜLÇİN ERDOĞANMELTEM KARAKAŞOĞLUMelike GüleçNARGIZ ZULFUGAROVARECEP MURAT DAĞLIYILMAZ YAMANÖzlem YAMAN KOMİTOĞLUİLKAY KAŞŞÜKRAN BAŞANBAŞ
Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.
Indexes and citation percentiles
?Top 1%0
Top 10%2
Avg · n 17
%59.5
Other counts
Scopus (SJR)
- YÖKSİS rows 6
WoS (JCR)
- YÖKSİS rows 4
Projects
Research and development projects recorded in YÖKSİS.
Records
No records in this section.