Entrepreneurship Studies and Influences

Use of celebrities as part of marketing communications strategy is a fairly common practice for major firms in supporting corporate or brand imagery. Firms invest significant monies in juxtaposing brands and organisations with endorser qualities such as attractiveness, likeability, and trustworthiness. They trust that…

• BAYRAM ZAFER ERDOĞAN

In this study we examine the role of socially constructed gender stereotypes in entrepreneurship and their influence on men and women's entrepreneurial intentions. Data on characteristics of males, females, and entrepreneurs were collected from young adults in three countries. As hypothesized, entrepreneurs were perce…

• SYEDA ARZU WASTİ

The recent literature suggests a potential tension between market orientation and entrepreneurial proclivity in achieving superior business performance. This is unsettling for marketers, because it could mean that being market oriented is detrimental to a firm that is also trying to be entrepreneurial and successful.…

Purpose – Fostering entrepreneurship needs a twofold policy that should focus on both the current situation and future prospect of entrepreneurship. Although many scholars and policy makers devote their attention to the first foci of issue, it is equally important to map out the future context of entrepreneurship. The…

• SENEM SÖNMEZ SELÇUK

Purpose The purpose of this research is to explore the entrepreneurship profile of Turkish university students and to make an evaluation for their entrepreneurship orientation by comparing them with non‐entrepreneurially inclined students. Design/methodology/approach In this study, six traits, namely need for achievem…

• YONCA DENİZ GÜROL

Purpose The main purpose of this paper is to investigate the direct and interactive effects of organizational support and human capital on the innovative performance of companies. Individual effects of the organizational support dimensions, namely: management support for generating and developing new business ideas, a…

• KEMAL KILIÇ

Innovation could be recognised as a key success factor in an increasingly competitive, global economy. The purpose of this paper is to examine the relations among market orientation, innovation strategy, innovative capability and innovation success in small and medium-sized business in developing countries. This study…

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• HASAN AKSOY

Purpose The literature considers the big five personality traits and entrepreneurial self-efficacy (ESE) to be important individual-level factors that determine entrepreneurial intention. However, little is known about the profiles of personal characteristics of individuals who express a high level of entrepreneurial…

• HANDE KARADAĞ

Purpose The literature considers the big five personality traits and entrepreneurial self-efficacy (ESE) to be important individual-level factors that determine entrepreneurial intention. However, little is known about the profiles of personal characteristics of individuals who express a high level of entrepreneurial…

• HANDE KARADAĞ

Entrepreneurship contributes to economic development in countries worldwide. Entrepreneurial activity is beneficial for both men and women, including those in developing countries. However, men and women may not engage in entrepreneurship to the same extent because of differential access to (various forms of) capital.…

• EMİNE ESRA KARADENİZ

In the strategy literature, the effect of entrepreneurial orientation (EO) on firm performance has been investigated in many studies. The latest researches investigate the relationship between them by considering the effects of third variables which can be internal and external factors. Within this framework, our stud…

• TUĞBA KARABOĞA