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Article detail · 2012

Predictors of attitudinal and behavioral outcomes in mobile advertising A field experiment

Journal

Electronic Commerce Research and Applications

ISSN 1567-4223

YÖKSİS OpenAlex Open access · green SJR Q1 JCR Q2 Citations 102 Top 1% Percentile 99.2% FWCI 21.86
Year
2012
DOI
10.1016/j.elerap.2012.08.002
Type
article

Data source split

  • YÖKSİS YÖKSİS article record
  • YÖKSİS venue Electronic Commerce Research and Applications
  • Catalog match (ISSN) Electronic Commerce Research and Applications
  • OpenAlex OpenAlex enrichment (abstract, citations, topics)

OpenAlex record

Abstract

Abstract not compiled yet; it will appear after the DergiPark / OpenAlex queue runs.

Topics

Citations

OpenAlex cited_by_count. Not a WoS or Scopus citation count; those sources have no separate column here.

102 citations

OpenAlex cited_by_count (cache / database)

7 publications in the local catalog that cite this work (OpenAlex reference match; not the full global list).

  1. Understanding Mobile Advertising Acceptance: An Integrative Approach 2015 Citations 7 · OpenAlex
  2. UNDERSTANDING MOBILE ADVERTISING ACCEPTANCE AN INTEGRATIVE APPROACH 2015 Citations 7 · OpenAlex
  3. Understanding mobile advertising acceptance an integrative approach 2015 Citations 7 · OpenAlex
  4. TURİZM SEKTÖRÜNDE SOSYAL MEDYA KULLANIM ETKİNLİĞİNİN İYİLEŞTİRİLMESİ: 5 YILDIZLI OTELLER ÜZERİNDE BİR ÇALIŞMA 2017 Citations 4 · OpenAlex
  5. Mobil Uygulamalardan Gelen Reklam Bildirimlerine Yönelik Tutumlarının Çevrimiçi Anlık Satın Alma Eğilimine Etkisi 2024 Citations 1 · OpenAlex
  6. Mobil Uygulamalardan Gelen Reklam Bildirimlerine Yönelik Tutumlarının Çevrimiçi Anlık Satın Alma Eğilimine Etkisi 2024 Citations 1 · OpenAlex
  7. Online Game Experiences 2022 Citations 1 · OpenAlex

Authors

  1. KAAN VARNALI
  2. CENGİZ YILMAZ İZMİR YÜKSEK TEKNOLOJİ ENSTİTÜSÜ
  3. AYŞEGÜL TOKER
  4. AYŞE GÜL TOKER SABANCI ÜNİVERSİTESİ