Academician
ALTUĞ OCAK
Doçent
İstanbul Beykent Üniversitesi Meslek Yüksekokulu Otel, Lokanta Ve İkram Hizmetleri Bölümü
- Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
- Yan Dal Pazarlama
Keywords
YÖKSİS
Citation impact
Citation counts of the articles matched in OpenAlex, citing publications from Crossref and the Stanford/Elsevier list. Sources are shown separately and never added up.
h-index
2
Percentile in Türkiye: 28
#151 of 556 at their university by h-index
- i10-index
- 0
- Total citations
- 13 Top 67% in Türkiye
- Per article
- 1.1
- FWCI
- 0.47 1.00 = world average
- World top 1%
- 0
- World top 10%
- 1
Most cited articles
- Algılanan Kullanım Kolaylığı, Algılanan Fayda, Güven Duyma ve Keyif Alma Faktörleri İle Aynı Web Sitesi Üzerinden Yeniden Alışveriş Yapma Niyeti Arasındaki İlişki
- Online Alışverişte Kıtlık Pazarlaması ile Dürtüsel Satın Alma Arasındaki İlişki ve Alışverişten Keyif Almanın Aracılık Rolü
- Exploring the dynamics of product quality and failures in export trade: A systematic literature review
How is this computed?
h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. h-index on the OpenAlex author profile: 3.
Field ranking
Position in the main-field, side-field and keyword cohorts by YÖKSİS article score; each card opens that ranking.
YÖKSİS
?
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Main field Sosyal-Beşeri ve İdari Bilimler Temel AlanıPoints rank #6,047/ 30,171 top 20.0% At university #28/ 233Score 6.85 journal 6.6 · OA add 0.25
- Article rank6,933/30,171
- Scopus rank5,066/30,171
- WoS rank3,448/30,171
- YÖKSİS19
- Scopus4
- WoS6
-
Side field PazarlamaPoints rank #305/ 1,274 top 23.9% At university #3/ 11Score 6.85 journal 6.6 · OA add 0.25
- Article rank354/1,274
- Scopus rank228/1,274
- WoS rank158/1,274
- YÖKSİS19
- Scopus4
- WoS6
Keyword rankings 3
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Kw. Dijital PazarlamaPoints rank #82/ 385 top 21.3% At university #2/ 3Score 6.85 journal 6.6 · OA add 0.25
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Kw. Müşteri İlişkileri YönetimiPoints rank #19/ 97 top 19.6% At university #1/ 2Score 6.85 journal 6.6 · OA add 0.25
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Kw. Tüketici DavranışlarıPoints rank #220/ 769 top 28.6% At university #1/ 5Score 6.85 journal 6.6 · OA add 0.25
Works 19
YÖKSİS and OpenAlex records: index distribution, journals published in, a filterable article list and the other output types.
Indexes and citation percentiles
?Top 1%0
Top 10%1
Avg · n 12
%53.7
Other counts
Scopus (SJR)
- YÖKSİS rows 4
WoS (JCR)
- YÖKSİS rows 5
Articles
Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.
Journals with publications
18 journals
- ISSN 1309-0712 2
- ISSN 1301-3688 1
- ISSN 1308-6979 1
- ISSN 1309-7423 1
- 2093771 1
- ISSN 2147-8775 1
- ISSN 2547-9601 1
- ISSN 2582-8185 1
- ISSN 2708-3209 1
- ISSN 2757-7031 1
- ISSN 2791-9781 1
- ISSN 3064-7878 1
- ISSN 3078-4050 1
- ISSN 3090-7837 1
- Advances in Consumer Research 1
- Romaya Journal: Researches on Multidisciplinary Approaches 1
- Sustainable Development 1
- Telemedicine Reports 1
Narrow down
Article list
- 2026 Can AI Promote Sustainable Consumption Without Undermining Consumer Autonomy? The Effects of Ethical Personalization and Sustainability Message Framing YÖKSİS SJR Q1 JCR Q1
- 2026 Overwhelmed and regretful: How choice overload and decision fatigue shape post-purchase emotions YÖKSİS JCR Q1 OpenAlex 38.7%
- 2026 The Role of Sensory Marketing In the World of Luxury Dining: A Multidimensional Approach to Brand Attachment YÖKSİS TR Index OpenAlex 39.3%
- 2025 Visual Symbolism in Cross-Cultural Advertising: A Comparative Study of South Africa and Kenya YÖKSİS JCR Q4
- 2025 Co‐Creation With Marginalized Communities: Marketing Lessons From a Grassroots Health Campaign YÖKSİS OpenAlex 84.0%
- 2025 Last-Mile Delivery Optimization and Consumer Perception: A Marketing and Logistics Integration Perspective YÖKSİS
- 2025 Click for Care, Care for Planet: Sustainable Marketing Drivers of Telemedicine Adoption YÖKSİS SJR Q2 JCR Q3 OpenAlex 34.6%
- 2025 The Mediating Role of Technological Capability between Social Media Marketing and MSMEs Performance YÖKSİS
- 2025 The Role of Perceived Benefits, Barriers, and Susceptibility in Free-From Gastronomy: A Health Belief Model Perspective YÖKSİS OpenAlex 21.3%
- 2025 The Effect of Dynamic Pricing On Consumer Purchase Intention: A Study Using the Theory of Planned Behavior YÖKSİS TR Index OpenAlex 79.9%
- 2025 THE INFLUENCE OF PERSONALIZED MARKETING AND DATA PRIVACY CONCERNS ON CONSUMER BEHAVIOR: THE MEDIATING ROLE OF PERCEIVED VALUE YÖKSİS TR Index
- 2025 Mobile Shopping Festivals and Temporal Scarcity: Evidence from China's Singles’ Day and Korea’s Chuseok YÖKSİS SJR Q4 JCR Q4
- 2024 Exploring the dynamics of product quality and failures in export trade: A systematic literature review YÖKSİS OpenAlex 55.6%
- 2024 THE IMPACT OF SOCIAL MEDIA BRAND FAN PAGE USAGE AND ENGAGEMENT ON CONSUMER PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLE OF BRAND LOYALTY YÖKSİS TR Index OpenAlex 34.1%
- 2024 From Anxiety to Satisfaction: The Influence of Technological Innovation on Shaping Customer Experience and Perceived Value in Leisure Services YÖKSİS SJR Q4 OpenAlex 44.1%
- 2023 Tüketicilerin Aynı Marka Akıllı Telefonu Tekrar Satın Alma Niyetini Etkileyen Faktörlerin İncelenmesi YÖKSİS TR Index
- 2023 Algılanan Kullanım Kolaylığı, Algılanan Fayda, Güven Duyma ve Keyif Alma Faktörleri İle Aynı Web Sitesi Üzerinden Yeniden Alışveriş Yapma Niyeti Arasındaki İlişki YÖKSİS TR Index OpenAlex top 10% OpenAlex 94.6%
- 2022 Online Alışverişte Kıtlık Pazarlaması ile Dürtüsel Satın Alma Arasındaki İlişki ve Alışverişten Keyif Almanın Aracılık Rolü YÖKSİS OpenAlex 66.8%
- 2021 Hatırlı Pazarlamada Nano-Etkileyicilerin Marka Farkındalığına Etkisi The Effect of Nano-Influencers on Brand Awareness in Influencer Marketing YÖKSİS TR Index OpenAlex 51.2%
Books 16 See all (16) →
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2025 Pazarlama Alanında Güncel Yaklaşımlar
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2025 Marketing Dynamics in the Digital Age: Platforms, Ecosystems, and Innovation
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2025 Beyond Performativity: Inclusive Marketing as a Tool of Social Transformation
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2024 Reshaping Marketing Science in Wholesaling and Retailing
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2024 Cross-Cultural Perspectives on Luxury Marketing
Proceedings 6 See all (6) →
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2025 THE EFFECT OF FEAR-BASED MARKETING ON CONSUMERS' ATTITUDES TOWARDS HEALTH PRODUCTS: THE MODERATING ROLE OF PERCEIVED SELFEFFICACY
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2019 Ambalajlı Su Sektöründe Sosyal Medya Pazarlaması Uygulamalarından Instagram Örneği
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2023 AI Applications In Marketing: A Literature-Based Study
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2023 Mastering Modern Marketing: Strategies For Success In 2024
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2023 The Impact of Social Media And Internet Usage On The Travel Intentions of University Students In Turkiye
Collaboration network
From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.
- Co-authors
- 3
- With an akaturk profile
- 1
- Turkish institutions
- 0
- Co-authored works
- %11
Academic co-authors 1
- NAZLI KARDEŞ ÇOLAKOĞLU Doktor Öğretim Üyesi · İstanbul Beykent Üniversitesi same university 1
National collaboration 0 institutions
Within own university1 joint works · İstanbul Beykent Üniversitesi
No joint work with another Turkish university.
Other co-authors (incl. international) 2
Edim Eka JamesSamuel Eventus Bernard
Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.