- Q1 2 %66.7
- Q2 0 %0.0
- Q3 1 %33.3
- Q4 0 %0.0
Academician
CEYDA AYSUNA TÜRKYILMAZ
Profesör
Marmara Üniversitesi İşletme Fakültesi İşletme Bölümü
Research topics OpenAlex
- Digital Marketing and Social Media4
- Consumer Behavior in Brand Consumption and Identification4
- Impact of Technology on Adolescents3
- Consumer Retail Behavior Studies2
- Diverse Cultural and Social Studies2
- Job Satisfaction and Organizational Behavior1
- FinTech, Crowdfunding, Digital Finance1
- AI in Service Interactions1
- Digital Communication and Language1
- Conflict Management and Negotiation1
- Technology Adoption and User Behaviour1
- Sharing Economy and Platforms1
- Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
- Yan Dal Pazarlama
Keywords
YÖKSİS
Academic summary
YÖKSİS and OpenAlex counted separately.
Articles
17
YÖKSİS17
OpenAlex0
Projects
1
Books
27
Proceedings
18
Citation impact
OpenAlex YÖKSİS articles matched in OpenAlex: 13 + YÖKSİS · co-author record: 2
h-index
6
Percentile in Türkiye: 53
#858 of 2,203 at their university by h-index
- i10-index
- 5
- Total citations
- 303 Top 32% in Türkiye
- Per article
- 20.2
- FWCI
- 2.76 1.00 = world average
- World top 1%
- 1
- World top 10%
- 4
Most cited articles
h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included. 2 articles (170 citations) tagged with this academic’s YÖK author id in co-authors’ YÖKSİS records count only towards citations, h-index and i10; article counts, percentiles and rankings use their own YÖKSİS list.
Field ranking
YÖKSİS ?-
Main field Sosyal-Beşeri ve İdari Bilimler Temel AlanıPoints rank #6,966/ 30,171 top 23.1% At university #151/ 734Score 6.15 journal 5.4 · OA add 0.75
- Article rank8,392/30,171
- Scopus rank7,460/30,171
- WoS rank10,812/30,171
- YÖKSİS17
- Scopus3
- WoS2
-
Side field PazarlamaPoints rank #355/ 1,274 top 27.9% At university #8/ 28Score 6.15 journal 5.4 · OA add 0.75
- Article rank421/1,274
- Scopus rank335/1,274
- WoS rank472/1,274
- YÖKSİS17
- Scopus3
- WoS2
-
Kw. Pazarlama İletişimiPoints rank #61/ 235 top 26.0% At university #1/ 8Score 6.15 journal 5.4 · OA add 0.75
- Article rank85/235
- Scopus rank47/235
- WoS rank74/235
- YÖKSİS17
- Scopus3
- WoS2
-
Kw. Tüketici DavranışlarıPoints rank #259/ 769 top 33.7% At university #4/ 14Score 6.15 journal 5.4 · OA add 0.75
- Article rank301/769
- Scopus rank224/769
- WoS rank324/769
- YÖKSİS17
- Scopus3
- WoS2
-
Kw. Ürün ve Marka YönetimiPoints rank #96/ 295 top 32.5% At university #5/ 13Score 6.15 journal 5.4 · OA add 0.75
- Article rank120/295
- Scopus rank83/295
- WoS rank122/295
- YÖKSİS17
- Scopus3
- WoS2
Collaboration network
From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.
- Co-authors
- 26
- With an akaturk profile
- 17
- Turkish institutions
- 10
- Co-authored works
- %100
Academic co-authors 17
- AYPAR USLU Profesör · Marmara Üniversitesi same university 3
- SERDAR PİRTİNİ Profesör · Marmara Üniversitesi same university 3
- SİBEL AYDOĞAN Doçent · Marmara Üniversitesi same university 2
- YUSUF OZAN YILDIRIM Doktor Öğretim Üyesi · Dicle Üniversitesi 2
- ŞAKİR ERDEM Profesör · Marmara Üniversitesi same university 2
- AHMET TEVFİK YOLDEMİR Profesör · Marmara Üniversitesi same university 1
- AYÇA CAN ÖZER Profesör · İstanbul Kent Üniversitesi 1
- BURAK LEBLEBİCİOĞLU Doktor Öğretim Üyesi · İstanbul Medeniyet Üniversitesi 1
- BÜLENT MENGÜÇ Profesör · Özyeğin Üniversitesi 1
- CENK ARSUN YÜKSEL Doçent · İstanbul Üniversitesi 1
Show all (17)
- FATİH PINARBAŞI Doçent · İstanbul Medipol Üniversitesi 1
- MURAT AKTAN Doçent · Muğla Sıtkı Koçman Üniversitesi 1
- ZEHRA DENİZ TURHAN Doktor Öğretim Üyesi · İstanbul Sağlık Ve Teknoloji Üniversitesi 1
- ZEYNEP TUĞÇE KALENDER Doçent · Marmara Üniversitesi same university 1
- ZÜBEYİR ÇELİK Doçent · Kütahya Dumlupınar Üniversitesi 1
- ÖZGE HABİBOĞLU Doktor Öğretim Üyesi · Tekirdağ Namık Kemal Üniversitesi 1
- İLKE KOCAMAZ Doçent · Marmara Üniversitesi same university 1
National collaboration 10 institutions
Within own university11 joint works · Marmara Üniversitesi
- Dicle Üniversitesi 2 works · 1 academics
- Kütahya Dumlupınar Üniversitesi 1 works · 1 academics
- Muğla Sıtkı Koçman Üniversitesi 1 works · 1 academics
- Tekirdağ Namık Kemal Üniversitesi 1 works · 1 academics
- Özyeğin Üniversitesi 1 works · 1 academics
- İstanbul Kent Üniversitesi 1 works · 1 academics
- İstanbul Medeniyet Üniversitesi 1 works · 1 academics
- İstanbul Medipol Üniversitesi 1 works · 1 academics
- İstanbul Sağlık Ve Teknoloji Üniversitesi 1 works · 1 academics
- İstanbul Üniversitesi 1 works · 1 academics
Other co-authors (incl. international) 9
Aysuna Ceyda 2Korkut Altuna Oylum 2SAHAVET GÜRDAL 2Behlül ŞengülDavid BowenEgemen HopalıSeigyoung AuhÇağla KeskinÖZALP VAYVAY
Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.
Index quartiles
?- Q1 1 %50.0
- Q2 1 %50.0
- Q3 0 %0.0
- Q4 0 %0.0
Top 1%0
Top 10%3
Avg · n 13
%55.2
Other counts
Scopus (SJR)
- YÖKSİS rows 3
WoS (JCR)
- YÖKSİS rows 2
Articles
Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.
Journals with publications
14 journals
Narrow down
Article list
- 2025 The effect of artificial intelligence anxiety and literacy on the intention to use artificial intelligence technologies in the business-to-business (B2B) market YÖKSİS OpenAlex 6.6%
- 2025 A Study on The Levels of Luxury Value Perception Among Students At State and Foundation Universities YÖKSİS OpenAlex 53.3%
- 2024 Testing a structural model on impulse buying tendency, fear of COVID-19, economic anxiety, household income and quality of life. YÖKSİS SJR Q3 OpenAlex 9.2%
- 2024 Research on the Effect of Social Media Implementations for Improved Customer Relations and Services. YÖKSİS TR Index OpenAlex 28.1%
- 2022 How Do Mobile Wallets Improve Sustainability in Payment Services? A Comprehensive Literature Review YÖKSİS SJR Q1 JCR Q2 OpenAlex top 10% OpenAlex 97.1%
- 2022 UNDERSTANDING THE MODERATOR ROLE OF COVID-19 PANDEMIC ANXIETY ON THE RELATIONSHIP BETWEEN INTERNET ADDICTION AND ONLINE SHOPPING ADDICTION YÖKSİS TR Index OpenAlex 77.9%
- 2017 “Effects of the Factors Determining the Online Purchase Behavior of The Consumer on Actual Purchase YÖKSİS
- 2017 Retro Marka Deneyiminin Yeniden Satın Alma Niyeti ve Marka Bağlılığı Yaratmadaki Rolü YÖKSİS OpenAlex 82.0%
- 2016 A Search for Missing Links Specifying the Relationship Between Leader Member Exchanged Differentiation and Service Climate YÖKSİS SJR Q1 JCR Q1 OpenAlex top 10% OpenAlex 93.7%
- 2016 Web Advertising Value and Students Attitude Towards Web Advertising YÖKSİS OpenAlex 89.4%
- 2016 Perakendeci Mağaza Özelliklerinin Tüketicilerin Perakendeci Markasına Karşı Tutumları ve Satın Alma Niyetleri Üzerindeki Etkisi YÖKSİS OpenAlex 3.4%
- 2016 Materialism and Brand Resonance as Drivers of Online Compulsive Buying Behavior YÖKSİS OpenAlex top 10% OpenAlex 95.9%
- 2015 Online Anlık Satın Alma Davranışlarının Hazcı Alışveriş Motivasyonları İle Açıklaması Hazır Giyim Ürünleri Üzerine Bir Araştırma YÖKSİS OpenAlex 25.8%
- 2014 The Role of Individual Characteristics on Consumers Counterfeit Purchasing Intentions Research in Fashion Industry YÖKSİS
- 2009 Tüketicilerin Kitap Satın Alma Sürecinde Rol Oynayan Unsurlar ve Bu Unsurların Tüketicilerin Demografik Özellikleri Açısından İncelenmesi İstanbul ilinde Bir Pilot Çalışma YÖKSİS TR Index OpenAlex 55.5%
- 2008 Türkiye ve KKTC Tüketicilerinin Demografik Özellikler Açısından Etnosentrizm Düzeylerinin İncelenmesine Yönelik Bir Karşılaştırma YÖKSİS TR Index
- 2008 Neden Küçük Ancak Sorun Büyük YÖKSİS