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Academician

BORA GÜNDÜZYELİ

Doçent

İstanbul Topkapı Üniversitesi İktisadi, İdari Ve Sosyal Bilimler Fakültesi Yönetim Bilişim Sistemleri Bölümü

Research topics OpenAlex
  1. Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
  2. Yan Dal Pazarlama
Keywords YÖKSİS
Articles 21 YÖKSİS 21 · OpenAlex 0 Total citations 69 h-index 4 · OpenAlex Q1 articles 4 Scopus · WoS Q1 1 Best field rank #2,636 / 30,171 Main field · top 8.7% Co-authors 7 1 Turkish institutions

Citation impact

OpenAlex YÖKSİS articles matched in OpenAlex: 17
h-index 4 Percentile in Türkiye: 53 #32 of 282 at their university by h-index
i10-index
1
Total citations
69
Top 42% in Türkiye
Per article
4.1
FWCI
3.85
1.00 = world average
World top 1%
1
World top 10%
5

Most cited articles

  1. Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management 2024 world top 1% 39 citations
  2. The Role of Social Media and Artificial Intelligence (AI) in Enhancing Digital Marketing Resilience During Crises 2025 world top 10% 7 citations
  3. Cyber Resilience in Digital Marketing Within the Framework of Sustainable Management 2025 world top 10% 6 citations
How is this computed?

h-index and citations are computed from the citation counts of this academic’s YÖKSİS articles matched in OpenAlex (not Google Scholar, WoS or Scopus). Unmatched articles are not included.

Field ranking

YÖKSİS ?
Keyword rankings 3

Collaboration network

From the author lists of YÖKSİS publication records. Duplicate records of a work count once; institutions are co-authors’ current YÖKSİS affiliations.

Co-authors
7
With an akaturk profile
5
Turkish institutions
1
Co-authored works
%43

Academic co-authors 5

  1. OZAN ÇAKIR Profesör · İstanbul Topkapı Üniversitesi same university 3
  2. RANA ÖZYURT KAPTANOĞLU Doktor Öğretim Üyesi · İstanbul Topkapı Üniversitesi same university 3
  3. İBRAHİM GÜRLER Doçent · İstanbul Topkapı Üniversitesi same university 3
  4. CEMAL YÜKSELEN Profesör · İstanbul Beykent Üniversitesi 1
  5. MENEKŞE KILIÇARSLAN Doktor Öğretim Üyesi · İstanbul Topkapı Üniversitesi same university 1

National collaboration 1 institutions

Within own university6 joint works · İstanbul Topkapı Üniversitesi

  1. İstanbul Beykent Üniversitesi 1 works · 1 academics

Other co-authors (incl. international) 2

FURKAN ENES İPEKNermin Yıldırım

Authors without an akaturk profile (international researchers, retired or former academics, students, clinicians) are grouped by name spelling; short forms such as “Gulluce M.” join the single full name they match.

Indexes and citation percentiles

?
TR Index 7 articles
OpenAlex citation percentile
Top 1%1
Top 10%5
Avg · n 17 %63.8
Other counts

Scopus (SJR)

  • YÖKSİS rows 7

WoS (JCR)

  • YÖKSİS rows 9

Articles

Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.

21articles

Journals with publications

19 journals

Narrow down

Scopus (SJR)
Q14 Q22 Q31 Q40
WoS (JCR)
Q11 Q26 Q31 Q41
TR Index
7articles

Article list

  1. 2026 The Personalization–Privacy Paradox in AI-Driven Programmatic Advertising: Implications for Digital Marketing Sustainability Journal of Theoretical and Applied Electronic Commerce Research DOI 10.3390/jtaer21060179 YÖKSİS SJR Q1 JCR Q2 OpenAlex top 10% OpenAlex 95.9%
  2. 2026 AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing NMIMS Management Review DOI 10.1177/09711023261427972 YÖKSİS JCR Q3 OpenAlex 20.7%
  3. 2025 Cyber Resilience in Digital Marketing Within the Framework of Sustainable Management Sustainability DOI 10.3390/su17052080 YÖKSİS SJR Q1 JCR Q2 OpenAlex top 10% OpenAlex 95.8%
  4. 2025 The Role of Social Media and Artificial Intelligence (AI) in Enhancing Digital Marketing Resilience During Crises Sustainability DOI 10.3390/su17073134 YÖKSİS SJR Q1 JCR Q2 OpenAlex top 10% OpenAlex 98.5%
  5. 2025 Dijital Pazarlama Sistemlerinde Siber Güvenliğin Rolü ve Önemi Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi DOI 10.31006/gipad.1604902 YÖKSİS OpenAlex 19.9%
  6. 2025 The Effects of Integrating Guerrilla Marketing Techniques with Social Media Applications in Digital Marketing Businesses DOI 10.3390/businesses5040047 YÖKSİS OpenAlex top 10% OpenAlex 97.1%
  7. 2025 The Role of Product Placement in Digital Marketing: Insights from World Cinema and Turkish Films MANAS Sosyal Araştırmalar Dergisi DOI 10.33206/mjss.1590365 YÖKSİS TR Index OpenAlex 17.9%
  8. 2025 The role of social media in interactive digital marketing Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi DOI 10.18070/erciyesiibd.1683097 YÖKSİS TR Index OpenAlex 64.5%
  9. 2024 Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management Sustainability DOI 10.3390/su162310511 YÖKSİS SJR Q1 JCR Q2 OpenAlex top 1% OpenAlex 99.7%
  10. 2023 FİNANSAL TEKNOLOJİ (FİNTEK) VE BULUT BİLİŞİM İŞ BİRLİĞİNİN BANKACILIK PAZARLAMA STRATEJİLERİNDEKİ KONUMU VE ROLÜ Banka ve Finans Hukuku Dergisi DOI https://search.trdizin.gov.tr/tr/yayin/detay/1247650/finansal-teknolojiler-ve-bulut-bilisim-is-birliginin-bankacilik-pazarlama-stratejilerindeki-konumu-ve-rolu YÖKSİS TR Index
  11. 2023 From the Republic of Turkey to the present tourism concept: a bibliometric study of current research on green tourism Balikesir Universitesi Sosyal Bilimler Enstitusu Dergisi DOI 10.31795/baunsobed.1354317 YÖKSİS TR Index OpenAlex 73.6%
  12. 2023 The Effect of Team Support and Attitude Towards the Sponsor on Purchase Intention in Sports Club Sponsorship Spor Bilimleri Araştırmaları Dergisi DOI 10.25307/jssr.1349833 YÖKSİS TR Index OpenAlex 63.8%
  13. 2022 Distance-Based Decision Making, Consensus Building, and Preference Aggregation Systems: A Note on the Scale Constraints Systems DOI 10.3390/systems10040112 YÖKSİS SJR Q2 JCR Q2 OpenAlex 59.3%
  14. 2022 Some Generalized Results on Grey Number Operations Based on Liu-Lin Axioms of Greyness Degree and Information Content Axioms DOI 10.3390/axioms11090424 YÖKSİS SJR Q3 JCR Q2 OpenAlex 50.6%
  15. 2022 Analysis of a Non-Discriminating Criterion in Simple Additive Weighting Deep Hierarchy Mathematics DOI 10.3390/math10173192 YÖKSİS SJR Q2 JCR Q1 OpenAlex 59.8%
  16. 2022 Investigating the Relationship Between Brand Experience Dimensions and Brand Resonance through two Different Brands Selected from the Cosmetics and Food Sectors International Journal of Contemporary Economics and Administrative Sciences DOI 10.5281/zenodo.6612316 YÖKSİS JCR Q4 OpenAlex 48.7%
  17. 2022 İş Dünyasında “Nöro” Penceresi Atlas Ulusal Sosyal Bilimler Dergisi YÖKSİS
  18. 2022 THE EFFECT OF HOUSEWIVES' EDUCATION LEVELS ON HEALTH LITERACY: A STUDY ON HOUSEWIVES LIVING IN ISTANBUL Nişantaşı Üniversitesi Sosyal Bilimler Dergisi DOI 10.52122/nisantasisbd.1090246 YÖKSİS TR Index OpenAlex 59.5%
  19. 2021 Factors Affecting Brand Awareness Avrupa Bilim ve Teknoloji Dergisi DOI 10.31590/ejosat.906281 YÖKSİS TR Index OpenAlex 58.7%
  20. 2020 Yönetim Bilişim Sistemleri Geliştirme Balkan and Near Eastern Journal of Social Sciences YÖKSİS

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