Cognitive and psychological constructs research

Purpose This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups. Design/methodology…

No abstract yet.

The purpose of this study is to identify whether brands positioned in customers’ minds with features, abstract, benefit, or surrogate bases differ in their favorability, credibility, and differentiation. First, focus group studies were conducted to determine attributes related with automobiles and to select the automo…

• MEHMET ERYİĞİT

The purpose of this study is to identify whether brands positioned in customers’ minds with features, abstract, benefit, or surrogate bases differ in their favorability, credibility, and differentiation. First, focus group studies were conducted to determine attributes related with automobiles and to select the automo…

• CANAN ERYİĞİT

Improving the product development processes is critical in the competitive business environment, where customers are the main focus. Codevelopment of products have been gaining importance. The objective of this paper to understand and characterise potential users of a software product through a collaborative process.…

• AHMET NURİ BAŞOĞLU

No abstract yet.

• GÖKHAN KARAGONLAR

According to the literature, science of management has started to become a jungle since 1960s. With the addition of many post-modern concepts, this jungle has turned into a much complex structure. A striking point is that a similar complexity is witnessed about a related subjectleadership. A focal point of this curren…

This study aims to identify teachers’ personal constructs about students and students’ personal constructs about teachers and to reveal to what extent they see each other as ideal. The study is descriptive and multiple-case in nature. In this regard, it was conducted with 6 third-grade students with different mean sco…

Bu çalışmanın amacı Cooper-Norcross Tercih Envanterinin Türkçeye uyarlanmasıdır. Cooper-Norcross Tercih Envanteri bireylerin psikolojik yardım sürecindeki rollere ilişkin tercihlerini değerlendiren bir özbildirim aracıdır. Araştırmanın çalışma grubu 536 (kadın =310, erkek = 226) üniversite öğrencisinden oluşmaktadır.…

• İLHAN YALÇIN

Bu çalışmanın amacı Cooper-Norcross Tercih Envanterinin Türkçeye uyarlanmasıdır. Cooper-Norcross Tercih Envanteri bireylerin psikolojik yardım sürecindeki rollere ilişkin tercihlerini değerlendiren bir özbildirim aracıdır. Araştırmanın çalışma grubu 536 (kadın =310, erkek = 226) üniversite öğrencisinden oluşmaktadır.…

• ÖMER ÖZER

The main objective of this study is to determine the personal constructs of psychological counselors (N=60) when they characterize their colleagues, effective psychological counselors and self-psychological counseling competence through repertory grid technique. Analysis of the data gathered through repertory grid tec…

• İSMAİL SANBERK

The purpose of this study is to determine the cognitive constructs of teachers on democratic education in schools. For this purpose, the study was modelled as a case study. The study group was 20 teachers and determined by using maximum variation sampling method. Data was collected via repertory grid technique and ana…

• ERTUĞ CAN