Financial Performance Analysis of Retail Trade Firms Registered in BIST with FUCOM Based VIKOR Method

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Retailing is considered to be one of the sectors that have been growing in recent years and making significant contributions to the country's economy. In this sector where competition is intense, firms have to evaluate their financial performance in order to compete and see their current situation in the sector. In this study, it is aimed to identify the financial performances of firms in the BIST retail trade sector with FUCOM and VIKOR, which are multi criteria decision making (MCDM) methods. Financial ratios were used to determine the financial performances of the three firms with the most branches in the BIST retail trade sector between the years 2019-2021, and the weights of these financial ratios were determined by the FUCOM method. The performance ranking of retail trade firms was made using the VIKOR method using the weights obtained.