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akaturk Academic measurement

Article detail · 2002

Market Segmentation Based on Tourists’ Dining Preferences

Journal

Journal of Hospitality & Tourism Research
OpenAlex Citations 125 Percentile 21.7% FWCI 0.0
Year
2002
Type
article

Data source split

  • YÖKSİS venue Journal of Hospitality & Tourism Research
  • OpenAlex OpenAlex enrichment (abstract, citations, topics)

Abstract

OpenAlex · English

Managerial benefits of market segmentation have been justified; however, incorporation of this concept into restaurant management philosophy is limited, particularly in tourist resorts. A factor analytic approach undertaken in this article revealed that there were different tourist dining segments, developing their restaurant selection decisions based on different aspects of restaurant services, which requires segment-specific marketing and management strategies. The analysis identified five distinct tourist dining segments that take different sets of elements into account when making their restaurant selection decision. Marketing implications of the study findings are discussed.

Topics

Citations

OpenAlex cited_by_count. Not a WoS or Scopus citation count; those sources have no separate column here.

125 citations

OpenAlex cited_by_count (cache / database)

Authors

No author information.