Makale detayı · 2002
Market Segmentation Based on Tourists’ Dining Preferences
Dergi
Journal of Hospitality & Tourism Research- Yıl
- 2002
- Tür
- article
Veri kaynağı ayrımı
- YÖKSİS dergi adı Journal of Hospitality & Tourism Research
- OpenAlex OpenAlex zenginleştirmesi (özet, atıf, konular)
Özet
OpenAlex · İngilizce
Managerial benefits of market segmentation have been justified; however, incorporation of this concept into restaurant management philosophy is limited, particularly in tourist resorts. A factor analytic approach undertaken in this article revealed that there were different tourist dining segments, developing their restaurant selection decisions based on different aspects of restaurant services, which requires segment-specific marketing and management strategies. The analysis identified five distinct tourist dining segments that take different sets of elements into account when making their restaurant selection decision. Marketing implications of the study findings are discussed.
Konular
Atıflar
OpenAlex cited_by_count. WoS veya Scopus atıf sayısı değildir; o kaynaklar için ayrı kolon yoktur.
125 atıf
OpenAlex cited_by_count (önbellek / veritabanı)
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