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akaturk Academic measurement

Article detail · 2020

The Effect of Nostalgia Proneness, Brand Image and Brand Trust onPurchase Intention and Brand Loyalty in Retro Marketing Applications

Journal Pacific Business Review International
ISSN0974-438X
YÖKSİS
Year2020

Data source split

  • YÖKSİSYÖKSİS article record
  • YÖKSİS venuePacific Business Review International

Abstract

Abstract not compiled yet; it will appear after the DergiPark / OpenAlex queue runs.

Authors

2
  1. MUSTAFA SOBA UŞAK ÜNİVERSİTESİ 1
  2. ÖZLEM TAŞTEPE BİLEN MANİSA CELÂL BAYAR ÜNİVERSİTESİ 2