Sosyal Medya ve Finansal Performans Borsa İstanbul da İşlem Gören İşletmeler Üzerinde Bir Araştırma

OpenAlex Turkish

Having emerged as a result of the combination of human sociability and the Internet, social media can create opportunities in different fields for enterprises. Social media is substantially used as customer communication and marketing based in the world of business administration. At this point, social media’s potential in the corporate level interaction of the enterprises with their investors and the alternatives of usage in terms of finance are overlooked. From this point forth, the financial performances of the enterprises with and without social media activities which operate in Istanbul Stock Exchange have been analyzed in this study. As a result of the study, it was determined that Market Value, Net Sales, Net profits and Free Float Rate of the enterprises with social media activities statistically differed from the enterprises without social media activities when compared to Market Value.