Article detail · 2023
Effects of social media on restaurant visit intention and willingness to pay more: generation Z
- Year
- 2023
- Type
- article
Data source split
- YÖKSİS YÖKSİS article record
- YÖKSİS venue Eastern Journal of European Studies
- Catalog match (ISSN) Eastern Journal of European Studies
- OpenAlex OpenAlex enrichment (abstract, citations, topics)
Abstract
OpenAlex · English
The aim of this study was to investigate the effects of social media reviews on restaurant visit intention and willingness to pay more.Research data were obtained from Turkey between January-March 2023 by using a questionnaire.The data obtained from 404 questionnaires were analysed by using PLS-SEM.The findings revealed the positive effect of the attitude toward social media reviews on restaurant visit intention and on the willingness to pay more.In addition, it has been observed that there is a positive relationship between perceived usefulness, perceived ease of use, trust, information quality, and attitude.
Topics
Citations
OpenAlex cited_by_count. Not a WoS or Scopus citation count; those sources have no separate column here.
5 citations
OpenAlex cited_by_count (cache / database)
1 publications in the local catalog that cite this work (OpenAlex reference match; not the full global list).