Transformation of Communication and Management Strategies of Corporations in Digital Age

English (OpenAlex)

Globalisation, development of new communication technologies at hypervelocity and the necessity of organisations to be accountable and transparent has compelled the change in all areas as well as communication. Due to the gaining importance of stakeholder empowerment construct, the consideration towards stakeholders' needs and preferences has increased, which is considered as a revolution by some practitioners. Digitalizing world has been changing and converting communication management, which is one of the crucial tools and assets for corporations. Within this scope, prominent management strategies in terms of corporate communication will be discussed in this article.