Sağlık İletişiminde Sosyal Medyanın Kullanımı Dünyadaki ve Türkiye deki Uygulamalar

Turkish

Abstract Health communication discipline has gained importance and health communication studies and strategies have been emphasized in recent years in Turkey. Health promotion is one of the main topics in the field of health communication. Health promotion, which has grown in importance especially with the increase in prevalence of chronic diseases, requires interdisciplinary studies. Communication studies have a crucial role in planning and practising health promotion strategies. With the developments in new communication technologies, use of social media tools in heatlh communication has increased recently. Use of social media enables users active participation and offers new opportunities to improve public health outcomes. For this reason, it’s essential to carry out studies evaluating the effects of social media on society and the role of social media in health promotion practices. This paper examines the role of social media as an effective tool in health promotion practices and action plans, within the context of different countries and strategies.