Article detail · 2024
I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach
Journal
Springer Science and Business Media LLCISSN 2050-3318
The ISSN points to another catalog journal; the name is from the YÖKSİS record.
YÖKSİS
OpenAlex
SJR Q1
JCR Q2
Citations 37
Top 1%
Percentile 99.2%
FWCI 17.45
- Year
- 2024
- Type
- article
Data source split
- YÖKSİS YÖKSİS article record
- YÖKSİS venue Springer Science and Business Media LLC
- Catalog match (ISSN) Journal of Marketing Analytics
- OpenAlex OpenAlex enrichment (abstract, citations, topics)
Abstract
Abstract not compiled yet; it will appear after the DergiPark / OpenAlex queue runs.
Topics
Citations
OpenAlex cited_by_count. Not a WoS or Scopus citation count; those sources have no separate column here.
37 citations
OpenAlex cited_by_count (cache / database)
7 publications in the local catalog that cite this work (OpenAlex reference match; not the full global list).
- Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming 2024
- Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming 2024
- Buying local: how functional values, social identity and gender shape consumer preferences in developed and emerging markets 2026
- Exploring intention to travel with eco-friendly airlines: A dual-stage SEM-ANN approach 2025
- Exploring intention to travel with eco-friendly airlines: A dual-stage SEM-ANN approach 2025
- Three methodological approaches, one framework: combining SEM, QCA and ANN in marketing analytics 2026
- From experience to repurchase: how omnichannel retail shapes FMCG consumer behaviour 2026