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Article detail · 2012

Approaching Non western Consumer Cultures from a Historical Perspective The Case of Early Modern Ottoman Consumer Culture

Journal

Marketing Theory

ISSN 1470-5931

YÖKSİS OpenAlex Open access · green SJR Q1 JCR Q3 Citations 33 Top 10% Percentile 91.8% FWCI 3.62
Year
2012
Type
article

Data source split

  • YÖKSİS YÖKSİS article record
  • YÖKSİS venue Marketing Theory
  • Catalog match (ISSN) Marketing Theory
  • OpenAlex OpenAlex enrichment (abstract, citations, topics)

Abstract

OpenAlex · English

A very common but futile practice in scientific research investigating non-western consumer cultures and markets is the imposition of concepts that are derived from a single historical trajectory of western modernization. This paper aims to show that there are alternative historical trajectories in the early modern period which have formed today’s multiple modern consumer cultures. The particularities of the Ottoman context, which shaped the development of an alternative early modern consumer culture, are examined as an example. Islamic ethics, fluid social structure, wakf institutions, the negotiability of market institutions, and a public sphere formed by aesthetic, emotional, and playful communicative action are among the particularities discussed in this study.

Topics

Citations

OpenAlex cited_by_count. Not a WoS or Scopus citation count; those sources have no separate column here.

33 citations

OpenAlex cited_by_count (cache / database)

Authors

  1. EMİNEGÜL KARABABA ORTA DOĞU TEKNİK ÜNİVERSİTESİ