Academician
AYBEN CEYHAN GÜNAY
DOKTOR ÖĞRETİM ÜYESİ
İSTANBUL NİŞANTAŞI ÜNİVERSİTESİ İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ ULUSLARARASI TİCARET VE LOJİSTİK BÖLÜMÜ
- Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
- Yan Dal Pazarlama
A quick look at recorded outputs — details below.
- Articles 8
- Projects 0
- Books 5
- Proceedings 3
- Patents 0
- Artistic 0
Scopus (SJR)
Q1
0
Q2
0
Q3
0
Q4
0
WoS (JCR)
Q1
0
Q2
0
Q3
0
Q4
1
TR Index
6
articles
Field+year+type normalized OpenAlex percentiles — not Clarivate ESI / SciVal.
Top 1% articles
1
Top 10% articles
1
Avg percentile
72.2%
Top 1% share
11.1%
Top 10% share
11.1%
Articles
Articles with YÖKSİS and OpenAlex source split; narrow by quartile or TR Index.
Article list
- 2026 The Effect of Digital Empathy on Purchase Intention: An Integrated Behavioral MCDMStudy of Virtual Influencers and Chatbots YÖKSİS TR Index OpenAlex 46.1%
- 2025 The Mediating Role of Self-Congruence in the Effect of Influencer Marketing on Digital Natives’ Brand Loyalty YÖKSİS TR Index OpenAlex 86.9%
- 2025 Z kuşağının benlik uyumunun satın alma niyetine etkisinde marka sadakatinin aracılık rolü YÖKSİS TR Index OpenAlex 28.9%
- 2024 USER ACCEPTANCE OF VIRTUAL COMMERCE ON METAVERSE INSIGHTS FROM INNOVATION DIFFUSION THEORY (IDT) AND TECHNOLOGY ACCEPTANCE MODEL YÖKSİS TR Index OpenAlex 88.2%
- 2023 COVID-19 PANDEMİSİNİN TÜRK HAVA YOLU İŞLETMELERİNİN PAZARLAMA STRATEJİLERİNE ETKİSİ YÖKSİS TR Index OpenAlex 80.0%
- 2025 Determining Consumer Purchase Intentions Based on Innovative Work Behavior: A Qualitative Study Within the Framework of The Uncanny Valley Theory YÖKSİS JCR Q4 OpenAlex 75.7%
- 2023 THE IMPACT OF COVID-19 PANDEMIC ON THE MARKETING STRATEGIES OF TURKISH AIRLINE COMPANIES YÖKSİS TR Index OpenAlex 80.0%
- 2021 Does Brand Love Last Forever? : A Study on Turkey’s Lovemarks YÖKSİS OpenAlex 64.8%
- 2019 The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention YÖKSİS OpenAlex top 1% OpenAlex 99.4%