Digital Communication and Language

Given recent interest in social media, many brands now create content that they hope consumers will view and share with peers. While some campaigns indeed go “viral,” their value to the brand is limited if they do not boost brand evaluation or increase purchase. Consequently, a key question is how to create valuable v…

With the expansion of the technology, people –especially the students- have a vast array of e-communication tools at their fingertips and feel as appertained to them. Current researches have estimated that 100% of university students have their own mobile phones and all of them bring their devices to the courses. Mino…

The aim of this research is twofold: First, to adapt the Generic Scale of Phubbing and the Generic Scale of Being Phubbed into Turkish language and culture. Second, to investigate the relationships between phubbing, being phubbed, and various psychodemographic variables including anxiety, depression, negative self, so…

• İDRİS GÖKSU

The aim of this research is twofold: First, to adapt the Generic Scale of Phubbing and the Generic Scale of Being Phubbed into Turkish language and culture. Second, to investigate the relationships between phubbing, being phubbed, and various psychodemographic variables including anxiety, depression, negative self, so…

• HALİS SAKIZ
• NAİF ERGÜN

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• ALİ ERARSLAN

This article draws on two theories—uses and gratification and the James–Lange theory of emotion—to investigate gender differences in Instagram hashtag use. The study content analyzes 1,382 Instagram posts with the hashtag #Malaysianfood and categorizes them as informative/emotional and positive/negative. The results s…

• FAHRİ BAĞIR

This study reports on the experiences of an instructor and an undergraduate class who used blogs in their teaching and learning environment at Abant Izzet Baysal University, Turkey. Qualitative data were collected from observation of students' activities when working on blogs in the classroom, analyses of students' bl…

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• SELAMİ AYDIN

This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal factors influencing consumer engagement (i.e., reposting, commenting on or liking posts), as an i…

• GÖKHAN SİLAHTAROĞLU
• NİMET URAY

Many companies are following and adapting the technological developments in communication area, with high percentage usage ratios of web page and mobile applications based services, even as linking them on the social media channels. Besides, internet usage and social media has been appeared out as an important channel…

• FAZLI YILDIRIM

Many companies are following and adapting the technological developments in communication area, with high percentage usage ratios of web page and mobile applications based services, even as linking them on the social media channels. Besides, internet usage and social media has been appeared out as an important channel…

• MEHMET ONUR GÜLBAHAR

Teknolojik gelişmeler ve yaygınlaşan internet kullanımı, işletmelerin hedef müşterilerine dijital medya gibi yeni ve yenilikçi yollar ile ulaşmasına neden olmaktadır. Tüketicilerin dijital pazarlama faaliyetlerini kullanımının artmasıyla beraber, dijital pazarlama işletmeler için stratejik önem taşıyan bir araç haline…

• ALEV KOÇAK ALAN
• EBRU TÜMER