Business Strategies and Innovation

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Üst yönetim stratejilerinin işletmelerde sadece mevcut rekabet koşullarında varlıklarını sürdürmek için gerekli bir konu olduğunu düşünmek yetersiz olacaktır. Şöyle ki, bu konu işletmelerin çevresel belirsizliklere, dijital dönüşüme ve küresel boyuttaki rekabet şartlarında proaktif kararlar almasına yardımcı olabilir.…

Details on the IMMUNO-model organizational structure, memberships and MoU.

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Today, organizations discern multicultural teams, dynamic consumer tastes and shrinking landscapes of competition bordering on the internet-centric global economy. This paper investigates the role of IT strategies in improving the strategic marketing within different corporate environments. An examination of IT’s role…

Let us begin this chapter by bringing the definitions of strategy first. What is widely known about the strategy is that it is related to the future.

The Evolution of Marketing: From Production-Oriented Approach to Customer Experience and Value-Oriented MarketingThe concept of marketing has passed through different philosophical approaches throughout its historical process: Production-Oriented Approach: Adopted after the Industrial Revolution, during periods when d…

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Strengthening the Research Capacity of Turkey in Innovative Business Models for the Hospitality Sector (REMODEL) project is funded by the European Union Research and Innovation program. This report consists of two main sections for staff exchange and summer school activities till M9 of REMODEL. The first section encom…

This section presents the sustainable business model innovation developed for the municipal restaurant planned to be opened in Cumalıkızık Village, which is included in the UNESCO World Heritage List. Within the scope of the REMODEL Horizon Europe Project, a multi-stage process was carried out using Gassmann's Magic T…