Media Influence and Health

Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers. Design/methodology/approach – Data from 200 young consumers were analysed using descriptive, correlation and multiple regression analysis via the St…

• Norazah MOHD SUKİ

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• SEYDİ AHMET SATICI

The use of social networking sites is becoming increasingly popular. Although there are many studies investigating the problematic use of social networking sites such as Facebook, little is known about problematic Instagram use (PIU) and factors related to it. The present study developed a complex model in order to ex…

• KAĞAN KIRCABURUN

Abstract The aim of this study is to determine preschool children's attitudes towards augmented reality picture books (ARPB), their story comprehension performance (SCP) and the relationships between these variables. The sample consisted of 92 five‐ and six‐year‐olds (49 boys, 43 girls). An attitude form, story compre…

• RABİA MERYEM YILMAZ
• SEVDA KÜÇÜK
• YÜKSEL GÖKTAŞ

English-speakers sometimes say that they feel "moved to tears," "emotionally touched," "stirred," or that something "warmed their heart;" other languages use similar passive contact metaphors to refer to an affective state. The authors propose and measure the concept of kama muta to understand experiences often given…

• İLKER DALGAR

This study examined substantive political coverage of the first presidential debate and the political conventions in 2004 on The Daily Show with Jon Stewart and the broadcast television networks' nightly newscasts. The study found the networks' coverage to be more hype than substance and coverage on The Daily Show wit…

• VOLKAN ŞAHİN

The aim of the present study is to examine the relationships between Internet addiction, subjective vitality, and subjective happiness. The participants were 328 university students who completed a questionnaire package that included the Online Cognition Scale, the Subjective Vitality Scale, and the Subjective Happine…

The primary objective of this study is to determine the impact of the sub-dimensions of source credibility (attractiveness, trustworthiness and expertise), and its secondary objective is to investigate the mediating role of parasocial interaction the effect of the sub-dimensions of source credibility on travel intenti…

• RANA ŞEN DOĞAN

The primary objective of this study is to determine the impact of the sub-dimensions of source credibility (attractiveness, trustworthiness and expertise), and its secondary objective is to investigate the mediating role of parasocial interaction the effect of the sub-dimensions of source credibility on travel intenti…

• EMRE ALTINTAŞ
• RANA ŞEN DOĞAN

This study focused on to examine prevalence of nomophobia among university students; and the relationship among nomophobia, self-esteem, loneliness and self-happiness with respect to gender and year of study of the university students in Pakistan and Turkey. The study subjects consisted of 729 students 368 (50.5%) of…

• ÖZLEM ÇAKIR

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• SEYDİ AHMET SATICI

Bu çalışmada, post-truth kavramına dair yapılan çalışmalar özelinde kavramın evriminin ve yapılan çalışmaların haritasını çıkarmak hedeflenmiştir. Çalışmada, nicel veriler kapsamında, çağın ruhunu tasvirleyen kilit kavramlardan post-truth ya da hakikat ötesine ilişkin mevcut yazının bibliyometrik analiz kullanılarak s…

• TUĞBA ERHAN