AI in Service Interactions

BACKGROUND: The integration of artificial intelligence into nursing education has heightened the importance of AI literacy as a core competency. This study aimed to answer the focused research question: What is the relationship between ChatGPT use and acceptance in relation to AI literacy among nursing students? MATER…

• NİHAL TAŞKIRAN

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• SEVİL ÇINAR ÖZBAY

This study explores the transformative role of prompt engineering in enhancing the effectiveness of artificial intelligence (AI) applications across diverse industries. As AI technologies, particularly large language models (LLMs), become increasingly integrated into organizational operations, the quality of the promp…

• FARUK DURSUN

The growing use of artificial intelligence (AI) in social media marketing has accelerated the emergence of AI-generated virtual influencers. While these influencers offer brands advantages such as scalability and message control, they also raise concerns regarding manipulation and ethical persuasion. Grounded in the P…

• FARUK DURSUN

Artificial Intelligence (AI) integration in online education has transformed student motivation, interaction, collaboration, and personalized learning. This qualitative systematic review analyzed 66 empirical studies (2020–2025) from Web of Science and Google Scholar using thematic analysis. Findings show that AI enha…

Objective: This study aimed to evaluate and compare the informational reliability of 4 widely used large language model (LLM)-based chatbots ChatGPT-4, ChatGPT-3.5, Google Gemini, and Microsoft Copilot when responding to interdisciplinary questions concerning temporomandibular disorders (TMD) and bruxism from orthodon…

This study analyses the effects of artificial intelligence (AI) technologies on the advertising industry and discusses the current and future roles of advertising agencies in the face of this transformation. The acceleration of digitalisation and AI-supported automation tools offered by giant platforms such as Meta an…

The rapid progress made in artificial intelligence (AI) has significantly affected and altered human technology interactions. Out of these recent innovations and advancements in AI, OpenAI’s ChatGPT is an extremely significant breakthrough in natural language processing. Despite its popularity and rapid adoption acros…

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This chapter explores the evolving interaction between people and communication technologies with a marketing communication focus, tracing a trajectory from the physical constraints of Shakespearean stagecraft to the algorithmic architectures of contemporary digital marketing. Drawing on media theory, advertising effe…