An assessment of target markets for Türkiye's sea bass (Dicentrarchus labrax) exports: The CAPMA technique approach

OpenAlex · English

Türkiye is the global leader in sea bass (Dicentrarchus labrax) production and ranks second in exports. While sea bass is Türkiye's most exported fish, it is crucial to enhance this export to provide greater economic value and ensure the sustainability of production and exports. Therefore, exploring alternative markets is essential. This study aims to evaluate, compare, and classify alternative markets with the potential to boost Türkiye's sea bass exports. For this purpose, a relatively new multi-criteria decision-making (MCDM) method, the Classification Approach of Potential Market Alternatives (CAPMA) technique, was used in the study. The study encompassed a comprehensive analysis of 30 alternative markets, evaluated against five criteria, and categorized into four groups based on their capacity to enhance export volumes. The analysis identified nine countries (Sweden, France, Poland, Hong Kong, Japan, China, Thailand, the United States (US), and Malaysia) with the highest potential to increase Turkish sea bass exports. Six countries (Germany, Denmark, Finland, Singapore, Brazil and Canada) were identified as other countries where export potential is important to ensure country diversification, which is important for Türkiye's sustainable sea bass production and exports.