A Content Analysis of Instagram® Posts About Pediatric Zirconia Crowns: A Cross-Sectional Study

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Objective: The aim of this study was to analyze the content of Instagram® posts about pediatric zirconia crowns (PZC). Material and Methods: The selected posts for #pediatriczirconiacrowns (171 posts) and #pediatriccrowns (42 posts) hashtags were analyzed to the number of likes and comments, country and language of registration, purpose, uploader, and content. The posts were analyzed under eight titles for evaluating the utility score. The utility scores of the posts were classified as not useful, slightly useful, moderately useful, or very useful. Kruskal-Wallis test was used for data. Significance level was accepted as p<0.05. Results: One hundred fifty two (88.9%) posts with the hashtag #pediatriczirconiacrowns and 30 (71.4%) posts with the hashtag #pediatriccrowns were shared by pediatric dentists. According to the utility score, 64.3% of the posts with the hashtag #pediatriczirconiacrowns were moderately useful. 11.9% of the posts with the hashtag #pediatriccrowns were slightly useful. There was a statistically significant difference in the total utility scores for the hashtag #pediatriczirconiacrowns related to the purpose and uploader of the posts (p<0.05). Conclusion: The study results showed that Instagram® posts on PZCs do not contain very useful content for Instagram® users. For Instagram use to play an informative role, the shared posts should be presented more carefully.