ENTREPRENEURSS DECISION PROCESSES ON A NEW BUSINESS INVESTMENT: FEASIBILITY STUDY IN LONDON FLOWER INDUSTRY

OpenAlex · English

When preparing a business plan or a new business idea, the first thing to consider is the viability of the idea to be built on feasibility. Feasibility should be well prepared as it is effective in making the right decisions by contributing to the entrepreneur's assessment of all possibilities. According to the feasibility criteria in the article, investment feasibility is preferred as the cheapest and most convenient way to develop a business plan. Based on observations and research conducted with six partners, the floriculture sector with potential in London has been favoured. This business plan, which requires far less costs to invest and less manpower with moderate business knowledge, formed the core business idea of the partners. According to observations, there is a huge shortfall in flower supply and quality service in London. This lack inspired the basic idea of starting the floriculture industry to offer fresh and quality flowers to customers. Partners will provide an equal financial contribution to capital formation, as it initially requires little cost. Financial calculations suggest that by the middle of the first year of operation, the business may have passed the breakeven point. The purpose of this article is to present a systematic project analysis process and to prepare a feasibility report on a real investment project in the floriculture industry using this process.