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Article detail · 1994

Advertising Agency/Client Relationships in an Advanced Developing Country

Journal

European Journal of Marketing
OpenAlex SJR Q1 JCR Q3 Citations 32 Top 10% Percentile 91.7% FWCI 3.58
Year
1994
DOI
10.1108/03090569410049145
Type
article

Data source split

  • YÖKSİS venue European Journal of Marketing
  • OpenAlex OpenAlex enrichment (abstract, citations, topics)

OpenAlex record

Abstract

OpenAlex · English

Suggests that, parallel with the rapid developments taking place in the manufacturing sector, the advertising industry is also experiencing a stage of rapid development in most of the advanced developing countries, as evidenced by the increasing number of advertising agencies and total billings. Examines present structured characteristics of Turkish advertising agencies and critically compares the role and functions of the advertising agency and client relationships in that country.

Topics

Citations

OpenAlex cited_by_count. Not a WoS or Scopus citation count; those sources have no separate column here.

32 citations

OpenAlex cited_by_count (cache / database)

4 publications in the local catalog that cite this work (OpenAlex reference match; not the full global list).

  1. Managing a Strategic Business Relationship in an Emerging Market: Advertising Agency-Client Relationships in Turkey 2012 Citations 9 · OpenAlex
  2. A Model Proposal for Advertising Aestheticization 2013 Citations 5 · OpenAlex
  3. DO MNCs AND LOCAL COMPANIES DIFFER IN THEIR RELATIONSHIP WITH AD AGENCIES? 2007 Citations 2 · OpenAlex
  4. A Model Proposal for Advertising Aestheticization 2015 Citations 1 · OpenAlex

Authors

No author information.