Article detail · 2019 · article

A STUDY OF GENERATION Z VIEWING HABITS IN CONTEXT OF USES AND GRATIFICATION THEORY: THE PROTECTOR NETFLIX SERIES CASE

Journal The Turkish Online Journal of Design Art and Communication

OpenAlex Open access · gold

Year2019

Citations12OpenAlex

Percentile%72.2

FWCI0.541.00 = world average

DOI10.7456/ctc_2019_01 OpenAlexOpenAlex record

Data source split

YÖKSİS venueThe Turkish Online Journal of Design Art and Communication
OpenAlexOpenAlex enrichment (abstract, citations, topics)

Abstract

OpenAlex English

In recent years online broadcasting has accelerated through online broadcasting platform Netflix. Therefore the generation Z that defined as digital natives has a differenciaty viewing habit. It is defined as binge watch and binge racer by Netflix. The users watch episodes of a Netflix series at one time nonstop. The aim of the research is to find out the factors carry out generation Z's online viewing habits, in the context of uses and gratification theory. To conduct the research The Protector, the first Turkish series of Netflix, is choosen as a case and survey is done with The Protector's watchers.

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Citations

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12citationsOpenAlex · cited_by_count (cache / database)

2 publications in the local catalog that cite this work (OpenAlex reference match; not the full global list).

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