Article detail · 2024
SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTIONS: INVESTIGATING MEDIATING AND DIRECT EFFECTS REGARDING BRAND EQUITY DIMENSIONS
Journal
Pazarlama ve Pazarlama Araştırmaları DergisiISSN 2547-9601
YÖKSİS
TR Index
- Year
- 2024
Data source split
- YÖKSİS YÖKSİS article record
- YÖKSİS venue Pazarlama ve Pazarlama Araştırmaları Dergisi
Abstract
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