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akaturk Academic measurement

Article detail · 2018

Attractiveness, Purchase Intention and Willingness to Pay More for Global Brands: Evidence from Turkish Market

Journal of Promotion Management

YÖKSİS SJR Q3
Year
2018

Data source split

  • YÖKSİS YÖKSİS article record

Abstract

No OpenAlex abstract is available for this article yet.

No OpenAlex abstract is available for this article yet.

Authors

  1. ULUN AKTURAN GALATASARAY ÜNİVERSİTESİ
  2. ZEHRA BOZBAY