Article detail · 2012
Customer portfolio analysis Crisp classification versus fuzzy classification Based on the supermarket industry
Journal of Targeting, Measurement and Analysis for Marketing
YÖKSİS
OpenAlex
Open access · bronze
SJR Q3
Citations 2
Percentile 19.6%
FWCI 0.0
- Year
- 2012
- ISSN
0967-3237- Type
- article
Data source split
- YÖKSİS YÖKSİS article record
- OpenAlex OpenAlex enrichment (abstract, citations, topics)
Abstract
No OpenAlex abstract is available for this article yet.
Topics
- Customer churn and segmentation
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
Primary topic Customer churn and segmentation