Article detail · 2016
Antecedents of brand extension success: A research in beauty care industry
“Is, Guc” The Journal of Industrial Relations and Human Resources
YÖKSİS
OpenAlex
TR Index
Citations 2
Percentile 83.4%
FWCI 0.5
- Year
- 2016
- ISSN
2148-9874- Type
- article
Data source split
- YÖKSİS YÖKSİS article record
- OpenAlex OpenAlex enrichment (abstract, citations, topics)
Abstract
No OpenAlex abstract is available for this article yet.
Topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
Primary topic Consumer Behavior in Brand Consumption and Identification