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akaturk Academic measurement

Article detail · 2012

Identifying consumer heterogeneity in unobserved categories

Journal

marketing letters
YÖKSİS SJR Q1 JCR Q3
Year
2012

Data source split

  • YÖKSİS YÖKSİS article record
  • YÖKSİS venue marketing letters

Abstract

No OpenAlex abstract is available for this article yet.

Authors

  1. GÜR FERDANE NÜKHET
  2. FERDANE NÜKHET HARMANCIOĞLU KOÇ ÜNİVERSİTESİ