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Article detail · 2024

Live streaming and livelihoods: Decoding the creator Economy's influence on consumer attitude and digital behavior

JOURNAL OF RETAILING AND CONSUMER SERVICES

YÖKSİS OpenAlex SJR Q1 JCR Q1 Citations 19 Top 10% Percentile 98.9% FWCI 15.12
Year
2024
ISSN
0969-6989
Type
article

Data source split

  • YÖKSİS YÖKSİS article record
  • OpenAlex OpenAlex enrichment (abstract, citations, topics)

Abstract

No OpenAlex abstract is available for this article yet.

Topics

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Technology Adoption and User Behaviour

Primary topic Digital Marketing and Social Media

Authors

  1. İLKNUR ÖZTÜRK İSTANBUL NİŞANTAŞI ÜNİVERSİTESİ