Flexible Working from the Perspective of Media Sector Managers

OpenAlex · English

One of the most significant alternative work arrangements that emerged during the pandemic has been flexible working. During this period, many sectors were compelled to rapidly adapt to this new work model. The main purpose of the research is to understand and explain the concept of flexible working (FW), which has emerged due to the rapid development of today's technologies and the changes in business life and social environment, through the media sector. The qualitative method was preferred, and phenomenology was chosen as the research design. The media sector was preferred as a sector where flexible working is common, and the data was obtained from semi-structured interviews with middle and senior managers of companies in the sector. 64 codes obtained from the data were collected under 6 themes that provide semantic integrity. As a result of the research, it was observed that the participants were introduced to the concept of flexible working during the Covid-19 period and had the opportunity to experience their models during the pandemic period. Contrary to the literature, it was determined that the participants had much less knowledge and experience about flexible working models. A form of flexibility has often been found to be defined in terms of current needs rather than just training.