Article detail · 2013
The Effects of Consumer Innovativeness and Extended Technology Acceptance Model on Adoption E-Crm Services Which Applied to Banking Sector
Journal
The Journal of Academic Social Science StudiesISSN 2147-2971
YÖKSİS
OpenAlex
Open access · green
Citations 2
Percentile 35.2%
FWCI 0.0
- Year
- 2013
- Type
- article
Data source split
- YÖKSİS YÖKSİS article record
- YÖKSİS venue The Journal of Academic Social Science Studies
- OpenAlex OpenAlex enrichment (abstract, citations, topics)
Abstract
Turkish
Banking is one of the most heavily sectors used E-CRM strategies. E-CRM offers opportunities to banks to set up customer focused relationships and to provide right services at the right time. The systems that require the use of technologies such as E-CRM, however, should be adopted by users. It is important for the firms to be specified the effective components in adopting E-CRM services with regards to improve these services and reach the large masses. In
Topics
- Law, logistics, and international trade
- Economic, financial, and policy analysis
Primary topic Law, logistics, and international trade