Academician profile · DOÇENT
PETEK TOSUN
- Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
- Yan Dal Pazarlama
- İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ
- İŞLETME BÖLÜMÜ
Scopus (SJR)
Q1
11
Q2
8
Q3
1
Q4
0
WoS (JCR)
Q1
8
Q2
8
Q3
5
Q4
0
TR Index
5
articles
Articles
- 2025 Beyond the screen: the impact of TV series on visit and purchase intentions
- 2025 Financial well-being, voluntary simplicity, and ethical fashion consumption
- 2025 The impact of financial well-being on subjective happiness, innovativeness, and personal growth
- 2025 Event and destination image as antecedents of supportive communication, visit and purchase intentions
- 2024 Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word‐of‐Mouth (NWOM)
- 2024 Connecting through chatbots: residents’ insights on digital storytelling, place attachment, and value co-creation
- 2024 Cryptocurrencies as a means of payment in online shopping
- 2023 Tourist personality, value co-creation, and emotional well-being
- 2023 The impact of perceived corporate social responsibility on consumer happiness and brand admiration
- 2023 The impact of servitization on perceived quality, purchase intentions, and recommendation intentions in the ready-wear sector
- 2023 The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis
- 2023 Examining the impact of the fear of missing out on museum visit intentions
- 2022 User-generated and brand-generated content as indicators of university brand personality and business strategy
- 2022 Consumer complaining behavior in banking: The influence of brand image on brand forgiveness and negative word-of-mouth
- 2022 Brand Love and Brand Forgiveness: An Empirical Study in Turkey
- 2021 Consumer complaining behavior in hospitality management
- 2021 Voluntary simplicity: a content analysis of consumer comments
- 2021 Corporate social responsibility disclosure on the websites of coffee chains in Turkey
- 2021 KURUMSAL SOSYAL SORUMLULUK ÇALIŞMALARINDA MARKA UYUMU VE ALGILANAN SOSYAL İKİYÜZLÜLÜK
- 2021 The Impact of Marketing on the Business Performance of Companies: A Literature Review