Health, Technology, Consumer Behavior

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• CELAL ALPAY HAVLE

This study aims at identifying the factors affecting the intention to use personal digital assistant (PDA) technology among physicians in Turkey using an extended Technology Acceptance Model (TAM). A structural equation-modeling approach was used to identify the variables that significantly affect the intention to use…

• FETHİ ÇALIŞIR

While other countries have implemented mobile money very early with promising results, Vietnam, a bank-based country, only started the pilot implementation in November 2021. By the end of the pilot period, the percentage of people with mobile money accounts still needs to reach expectations. In this respect, our study…

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• SERAP ÖZDEMİR GÜZEL

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• FATMA FÜSUN İSTANBULLU DİNÇER

BACKGROUND: According to the World Health Organization non-compliance in long term medical treatments such as hypertension, diabetes and dyslipidemia causes serious problems on patients health and general economic benefits. The average compliance ratio for using antihypertensive medications is 64%. The aim of this stu…

Background: Ultra-processed foods (UPFs) are industrial formulations that typically contain little or no whole foods and are often high in added sugars, unhealthy fats, and sodium. Research indicates that higher intake of UPFs correlates with lower overall diet quality, which can exacerbate mental health issues such a…

• YASEMİN ERTAŞ ÖZTÜRK

Background: Ultra-processed foods (UPFs) are industrial formulations that typically contain little or no whole foods and are often high in added sugars, unhealthy fats, and sodium. Research indicates that higher intake of UPFs correlates with lower overall diet quality, which can exacerbate mental health issues such a…

• ZEYNEP UZDİL

Abstract. Digital signature is a mechanism that is becoming widespread in the world thanks to its efficiency in electronic environments. The main purpose of the research is to reveal the variables that affect the perception and behaviors of the users using the digital signature system with technology acceptance models…

• HANDAN ÇAM
• SERDAR AYDIN

Sağlık sektöründeki rekabetin artışı, teknolojik gelişmeler ve tüketicilerin bilincinin artması tüm sağlık kurumları yöneticilerinin pazarlama biliminden yararlanmasını zorunlu kılmıştır. Bu çalışma sağlık sektöründe yapılan pazarlama faaliyetlerinin tüketici davranışına etkisini, marka bağlılığı ve marka güveni ile a…

• ROJAN GÜMÜŞ

Abstract. In this study, it is aimed to determine the factors that affect system use of the IT specialists. Accordingly, it is aimed to analyze,through web-based survey and Technology Acceptance Model, the factors that influence the cloudbasedsystem usage of the 150 IT specialists, who work for state hospitals, The re…

• ABDULKADİR ÖZDEMİR
• AHMET KAMİL KABAKUŞ

Today, in addition to traditional marketing practices, digital platforms have become increasingly compelling, and new technological marketing methods have been adopted. One of these new marketing methods is digital marketing. This study examines the perceptions of accommodation establishments, one of the important com…

• KENAN GÜLLÜ