Makale detayı · 2013 · article
Examining Perceived Risk and Its Influence on Attitudes A Study on Private Label Consumers in Turkey
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- YÖKSİSYÖKSİS makale kaydı
- YÖKSİS dergi adıAsian Social Science
- Katalog eşleşmesi (ISSN)Asian Social Science (discontinued)
- OpenAlexOpenAlex zenginleştirmesi (özet, atıf, konular)
- Semantic Scholaratıf sayısı (OpenAlex ile birleştirilmez)
Özet
This study aims to examine perceived risk and its impact on consumers' attitudes towards private label brands. In order to achieve this aim, a field research was conducted on private label consumers in Turkey. 413 consumers attended the survey. According to the findings, the dimensions of the perceived risk towards private labels were determined as “financial risk”, “physical risk”, and “social risk”. The perceived risk consisting of these dimensions has a negative influence on the attitudes towards private labels. In addition, negative correlations were found between each risk dimension and attitudes.
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