The Effect Of Travel Lifestyle, Cultural Sensitivity And Food Neophobia On Local Food Preference

OpenAlex İngilizce

It is seen that tourists tend to prefer local food. In this study it is aimed to understand local foodpreference of tourists. Accordingly, the effect of travel lifestyle, cultural sensitivity, and foodneophobia on the local food preference was researched. The data were collected through aquestionnaire. The questionnaire, according to the quota sampling determined based onnationality, was applied face-to-face to foreign tourists visiting the Istanbul Sultanahmet Districtbetween 1 June and 5 July 2018, and a total of 554 questionnaires were obtained. In the analysis,factor, regression, one sample t-test, and variance analysis were used. While food neophobianegatively affects local food preference, it was determined that travel lifestyle and culturalsensitivity do not affect the local food preference. It should be noted that the choice of food is notcharacterized by nationality and might be related to the psychology of the tourist.