Akademisyen
BEGÜM MARAL
DOKTOR ÖĞRETİM ÜYESİ
İSTANBUL NİŞANTAŞI ÜNİVERSİTESİ İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ HAVACILIK YÖNETİMİ BÖLÜMÜ
- Ana Dal Sosyal-Beşeri ve İdari Bilimler Temel Alanı
- Yan Dal Pazarlama
Kayıtlı çıktılara kısa bakış — ayrıntılar aşağıda.
- Makale 12
- Proje 0
- Kitap 3
- Bildiri 7
- Patent 0
- Sanatsal 0
Scopus (SJR)
Q1
0
Q2
0
Q3
2
Q4
0
WoS (JCR)
Q1
0
Q2
0
Q3
0
Q4
2
TR Index
5
makale
Alan+yıl+tür normalize OpenAlex yüzdelik — Clarivate ESI / SciVal değildir.
Üst %1 makale
0
Üst %10 makale
0
Ort. yüzdelik
48.6%
Üst %1 payı
0.0%
Üst %10 payı
0.0%
Makaleler
YÖKSİS ve OpenAlex kaynak ayrımıyla makaleler; quartile ve TR Index ile daraltabilirsiniz.
Makale listesi
- 2025 Determining Consumer Purchase Intentions Based on Innovative Work Behavior: A Qualitative Study Within the Framework of The Uncanny Valley Theory YÖKSİS JCR Q4 OpenAlex 75.7%
- 2025 The Impact of Football Player Transfers with Digital Currency and Fan Tokens on Corporate Reputation and Image: An Analysis in the Context of Financial Value Volatility and Marketing Strategies YÖKSİS TR Index OpenAlex 28.2%
- 2023 THE IMPACT OF COVID-19 PANDEMIC ON THE MARKETING STRATEGIES OF TURKISH AIRLINE COMPANIES YÖKSİS TR Index OpenAlex 80.0%
- 2023 An event study work on the sponsorship agreements in terms of marketing activities YÖKSİS OpenAlex 10.4%
- 2026 CONSUMER ACCEPTANCE OF VIRTUAL INFLUENCERS FROM THE PERSPECTIVE OF THE DIFFUSION OF INNOVATIONS THEORY: THE MEDIATING ROLE OF PERCEIVED HUMANNESS YÖKSİS TR Index
- 2025 Determining Consumer Purchase Intentions Based on Innovative Work Behavior: A Qualitative Study Within the Framework of The Uncanny Valley Theory YÖKSİS JCR Q4 OpenAlex 75.3%
- 2025 The Impact of Football Player Transfers with Digital Currency and Fan Tokens on Corporate Reputation and Image: An Analysis in the Context of Financial Value Volatility and Marketing Strategies YÖKSİS TR Index OpenAlex 28.7%
- 2023 An event study work on the sponsorship agreements in terms of marketing activities YÖKSİS OpenAlex 10.4%
- 2023 COVID-19 PANDEMİSİNİN TÜRK HAVA YOLU İŞLETMELERİNİN PAZARLAMA STRATEJİLERİNE ETKİSİ YÖKSİS TR Index OpenAlex 79.9%
- 2011 Entrepreneurial Marketing The Interface betweenMarketing and Entrepreneurship A QualitativeResearch on Boutique Hotels YÖKSİS SJR Q3
- 2011 Entrepreneurial Marketing The Interface between Marketing and Entrepreneurship A Qualitative Research on Boutique Hotels YÖKSİS SJR Q3
- 2010 Impact of Individual Cultural Differences on TV Commercials Effectiveness YÖKSİS