Consumer Behavior and Marketing Influence

Art Index (Art Research Database, EBSCO) | YÖK-Özgeçmiş

• ENDER BAYKUT

Art Index (Art Research Database, EBSCO) | YÖK-Özgeçmiş

• AHMET TAŞDEMİR

The advancement of e-wallet systems, including Alipay, has led consumers to embrace digital payment with financial technologies. Yet, limited research focused on the usage of e-wallets in the context of emerging economies. This research is aimed at investigating the predictors of consumers’ use behavior of the Alipay…

Purpose – The purpose of this study is to explore a consumption values model for Islamic mobile banking acceptance and to identify any differences in perceived consumption values between Muslims and non-Muslims towards the use of Islamic mobile banking services. Design/methodology/approach – Using an online survey met…

This study aims to determine the accounting treatment of murabahah (recognition, measurement, presentation and disclosure) in accordance with PSAK no. 102. BMT in Depok was studied. The descriptive analysis with qualitative and quantitative approaches was used to deploy the questionnaires to respondents. The study sho…

• İSMAİL CANÖZ
• MUSTAFA ÖZSARI
• SERHAT YÜKSEL

This study aims to determine the accounting treatment of murabahah (recognition, measurement, presentation and disclosure) in accordance with PSAK no. 102. BMT in Depok was studied. The descriptive analysis with qualitative and quantitative approaches was used to deploy the questionnaires to respondents. The study sho…

• İSMAİL CANÖZ
• SERHAT YÜKSEL

Purpose This study aims to analyze the effects of attitude, social influence and self-efficacy on the behavior of using Islamic financial products based on the attitude–social influence–self-efficacy (ASE) model. Design/methodology/approach In view of the research objective, an explanatory research design was used in…

• METİN SAYGILI

Purpose This study aims to analyze the effects of attitude, social influence and self-efficacy on the behavior of using Islamic financial products based on the attitude–social influence–self-efficacy (ASE) model. Design/methodology/approach In view of the research objective, an explanatory research design was used in…

• SEDAT DURMUŞKAYA

Purpose This study aims to analyze the effects of attitude, social influence and self-efficacy on the behavior of using Islamic financial products based on the attitude–social influence–self-efficacy (ASE) model. Design/methodology/approach In view of the research objective, an explanatory research design was used in…

• AHMET YAĞMUR ERSOY
• NİHAL SÜTÜTEMİZ

Purpose This study aims to formulate an index formula for mosque empowerment based on Maqashid Syariah as a measuring tool for the level of mosque empowerment. Design/methodology/approach This study uses a qualitative and quantitative approach (mixed method). Data collection techniques are carried out by in-depth inte…

This study was carried out to identify the relationship between the food quality, price fairness, staff performance, and ambience of the university cafeteria with students’ satisfaction. The survey method was employed in testing the proposed hypotheses via a structured self-administered questionnaire. This survey was…

The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals with smartwatches, unlik…

• METİN SAYGILI